The Complexity of Corporate Communication: How to get your message across!

The complexity of corporate communications

Corporate communication is a broad field that deals with the different public and internal facing aspects of a company. It involves various methods and approaches to share information about a company’s brand, products, services, employees, and so on with a broad internal and external audience.

Communication as a whole is complex as it involves many stakeholders and audiences. Moreover, effective communication requires strong connections between people at all levels of the organization.

To be able to communicate effectively within your organization and with the outside world, you need to understand what corporate communication is, its benefits, and how you can implement it in your organization.

That is why in this article we will discuss everything you need to know about corporate communication so you can get your message across!

What Is Corporate Communication?

When we talk about communication in business, we are primarily referring to two things – one is the process, and the other is the outcome of the process. The process consists of the steps involved in communication, for example – sending the message, the channel through which it is sent, the time frame, and so on.

The outcome of the process refers to the impact that the communication has had on the person who received it.

That is why communication is often described as a process through which we create an understanding between people who are not in the same place at the same time. In this sense, corporate communication is the process and activities through which organizations create a strong connection via employees with the outside world for the purpose of brand building, increasing reputation, and the acquisition and retention of customers.

Why is Effective Communication Important?

Communication is the process of exchanging information and ideas between two or more people. For this process to be effective, certain factors need to be in place. To start with, there should be an understanding between the sender and receiver of the message.

Communication is all about sharing information, and if the information is not understood, it won’t be useful to anyone. We have a saying that ‘a message without meaning is like a bird without wings’. It is because of this that communication is an important aspect of any business venture.

The right words, carefully selected and strategically placed with the correct tone, can be a very powerful tool. They can make for an excellent culture, your brand more recognizable, and encourage customers to buy your products and services.

Benefits of Effective corporate communication

Stronger relationships – The biggest benefit of effective communication is that it strengthens relationships. Whether you communicate with the members of your team, customers, or anyone in between, a strong connection will lead to better results.

Greater productivity – When people understand each other and have a clear idea of what their role is within the organization, productivity increases. This is especially true for organizations where employees have a say in shaping the communication process – for example, when they have the opportunity to voice feedback and suggestions, and when they have the power to participate in the decision-making process.

Better decision-making – When communication is effective, decision-making becomes much easier. This is because the information you share will be well-understood.

Better brand recognition – A strong connection with your audience will not only bring them closer to your brand, but it will also make them more loyal to it. Moreover, the brand of your business will become more recognizable as you take part in various communication activities.

Types of Corporate Communication

Internal communication – This is the communication that happens between employees. It can happen in a number of ways, including one-on-one meetings, group meetings, emails, and so on. Internal communication is important because it helps people work together more effectively and efficiently.

External communication – This is the communication that happens between your organization and the outside world. This could be in the form of marketing campaigns, public relations, social media posts, and more.

Customer communication – This is communication between your customers and your organization. It can happen in a number of ways, including through a company’s customer support or customer service department, through social media posts, and more.

Summing up

Communication is an essential part of any business venture, and it can make or break an organization. The success of your business relies not only on the quality of your products or services but also on how well you communicate that quality to your customers.

When you have strong relationships with your audience, when you can make better decisions, and when you can recognize your brand better – you have stronger communication.

To achieve this, it is important to implement effective goal-driven communication in your organization. This can be achieved by focusing on the type of communication you engage in and by making sure that your communications are all aligned to Successful Customer and Business Outcomes.

Transformation 2020 version

30-minute keynote shares the future.

Did you see the Dare! the best selling book launch in February? It features the story of the transformation of Apa Nova, a Veolia company, based in Romania. It is a great story – you can access the book here – https://www.amazon.co.uk/DARE-Behind-Business-Transformation-Project/dp/1916312004/httpwwwstevet-20

In addition, the authors participated in a conference to discuss and share the secrets of success. Here is my keynote from that event.


Join us for the hands-on workshops that provide the latest techniques and method to transform you and your business www.bpgroup.org

4 Reasons to attend Steve Towers Masterclass in London

I am returning to #England for my annual Steve Towers
#masterclass in #london #cuxtomerexperience #cx #process #acxs #acx #ccxp Don’t be shy, come and learn the latest, greatest techniques as practised by companies like #amazon #zara #zappos and #emirates 
https://londonstevetowersmasterclass.eventbrite.com

Recently qualified Masters enjoy the photocall in Orlando

We are bringing to the table the newest innovations and hands-on methods to immediately deliver success on your return to work. Yes, these sessions are fun, and what with London just before Christmas, what is there not to like?

And hey if you have already done one of our coaching events ping me and I can arrange a loyalty discount 😉 There’s a mountain of new stuff as we launch #theexperiencemanager and #cemmethod version 12.

Do you want to embrace advanced Customer-Centric thinking and become Outside-In?

How You Can become ‘Outside-In’… https://bit.ly/WhyOutsideIn

Start here and follow these simple steps:

Step #1 – Review the upskilling options to become an ACX Professional & Master: https://bit.ly/GCCACXP

Step #2 – Get The Book: Outside-In The Secret *FREE* https://bit.ly/OI2021now

Step #3 – Get the Software:

Parallel | http://bit.ly/Parallel2021

Step #4 – Connect With The Community:

https://linktr.ee/SteveTowers

Step #5 – Keep Pace with Change:

Recent Interview | http://bit.ly/STInnovation


Podcast with Roland Naidoo | Live stream – rockstar.cx | Business Awards…

Live broadcast with James Dodkins  Rockstar.cx


This was an interview across the continents
(I am currently in Colorado, James is in England)
https://www.facebook.com/JDODKINS/videos/1425739797553815/

Do get along to the link – James will be hosting CX Rockstars from all over the globe 🙂

Business Leader in South Africa provides his views on Customer Centricity

Roland Naidoo, Senior Executive, Multichoice
Roland Naidoo, Senior Executive, Multichoice

 

Roland Naidoo (ACX Master) is a highly respected senior executive in the global entertainments business. As part of a podcast hosted by Futurology…

https://itunes.apple.com/za/podcast/futurology/id1078860959?mt=2&i=1000397468049

You can reach Roland here to progress the discussion:
https://www.linkedin.com/in/roland-naidoo-b403a029/

Award won by yours truly!

I was deeply honoured by the PEX community at the annual conference in Florida last month and received the Global Community 2018 Award. Needless to say (but I will) this is as much down to you guys and your great transformational work, so I graciously excepted the Award on your behalf. Thank you so much :

See the snapshot here: https://buff.ly/2EEE9Im

Next time we will be reviewing highlights of the upcoming 2018 conferences…

Don’t give the Customers choices? How to easily Provide the best Customer Experience.

The smartest companies don’t give you much choice. They don’t ask you what you want, they know what you need and that simplicity, as it turns out keeps costs down, boosts service and grows revenue.
This counter intuitive approach to customer experience is, according to Siegel+Gale, preferred by two out of every three customers. Interestingly we are more likely to recommend a brand that saves us time and makes it easier to buy, hence the German supermarket chain, Aldi, with few choices and focus on quick in-out for the regular shop, tops Siegel+Gales 2017 simplicity league.

Fellow German competitors Lidl are a close second with a similar proposition aligned towards successful customer outcomes – getting in easily, moving around and selecting quickly, paying lower prices, and fast exit. This simplicity isn’t however just the province of global discount chains as the top six for simplicity include Netflix, Google and Amazon whose respective digital experiences all boast ease of use, quick to results and great touchpoints.

As a Netflix customer I am…
review the complete article and access the Simplicity League from Siegal+Gale on LinkedIn Pulse 
Join us to learn the Secrets of Apples, Googles, Zara, Zappos and Emirates success

Accredited CX Professional, Masters & Champions (ACXP, ACXM, ACXC) Program

An internationally recognized program with proven track record delivered by been there and done it coaches more than 180 times, in 64 cities with delegates from 118 countries.
The program, now in its eleventh year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown – simultaneously reduce costs, grow revenues and enhance service.
Producing Immediate and sustainable business results across any industry and sector.

Become a qualified CPP-Master or ACXP and demonstrate your professionalism http://www.bpgroup.org/training.html

PEX Network and the Process Community Annual Survey

Diana Davis, PEX Network

State of the Industry 2013 Process Excellence Survey – Take the survey
Dear member,

Do you know how your process excellence program compares to others within your industry?

And what about the general trends and success factors you need to know to take your process improvement journey to the next level? We need your help to find out!

Every two years, PEX Network undertakes a “State of the Industry” investigation into how organizations are approaching process management and improvement.

Our last report, produced in 2011, was read by over 5,000 of you and we were deluged with requests for more information.

We’re now undertaking an update to this earlier investigation – benchmarking where the industry is today against previous surveys.

All you need to do to contribute is to spend 5 minutes of your time answering the 18 multiple choice questions in our online survey. We’ll send you the results when they’re published in September.

>> Take the survey now
Be part of what we hope to be the most comprehensive study of the profession to date.

Yours sincerely,
Diana Davis
Senior Editor, PEXNetwork.com

P.S. Please do invite your colleague’s to take part before it closes on 24 July by sending them link http://www.processexcellencenetwork.com/lean/articles/2013-state-of-the-industry-survey/