FIVE significant CX Challenges – “Does Your CX Measurement System Work Well?”(Part 2)

The BP Groups 30th Annual Survey focuses specifically on developing challenges facing the adoption of Customer Experience and Customer Centric practices.

Last week we reviewed the first of the five main CX Challenges – Customers Have Changed Forever (link).

Over the next six weeks, we will review each of the main challenges and the emergent Next Practices to overcome.

The Five CX Challenges (and Next Practices)

This week we ask the question “Does Your CX Measurement System Work Well?”

Here is the 10 minute Video from the recent webinar:

Summary of Customers have Changed Forever Challenge 1 of 5


Additional Resources:

Join The Webinar and FULL Five Challenges (and Next Practices): https://cemnext.com/cx5registration

Review the LIVE Program that codifies the ‘Next Practices’: https://bit.ly/COIM21

Next week we will review CX Challenge:
Customers Have Changed Forever


Do you want to embrace advanced Customer Centric thinking and become Outside-In?

I have just done a 3-minute explainer video for Outside-In – see it here: https://bit.ly/OIDifference

Then follow these steps….

Step #1 – Get The Book:
Outside-In The Secret *FREE* | https://bit.ly/OI2021now

Step #2 – Get The Training:
FREE – ‘OusideIn Concepts’ Video Series: https://bit.ly/OIConcepts
Certified Outside-In Master® | https://bit.ly/COIM2021
Certified Process Professional Master®  | https://bit.ly/CPPM21
Accredited Customer Experience Master®  | https://bit.ly/ACXM2021

Step #3 – Get the Software:
Parallel | https://bit.ly/Parallel2021

Step #4 – Connect With The Community:
LinkedIn | https://bit.ly/Steve2021

Step #5 – Keep Pace with Change
Recent Interview | http://bit.ly/STInnovation

Step #6 – New Article – Customer Obsession 
LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN

FIVE significant CX Challenges and the emerging Next Practices (Part 1)

Introduction and Background
The BP Groups 30th Annual Survey focuses specifically on developing challenges facing the adoption of Customer Experience and Customer Centric practices.

The survey contributors are senior people Accredited in Customer Experience for a minimum of two year and the questions asked through 2020 and 2021 (during the pandemic).

Contributors identified 50+ challenges and from these, we distilled them down to five with subsequent deeper dives to explore how people were meeting and overcoming the challenges.

Over the next six weeks, we will review each of the main challenges and the emergent Next Practices to overcome.

The Five CX Challenges (and Next Practices)

This week we ask the question “Does Your Organisation Understand Its Customers?”

Here is the 10 minute Video from the recent webinar:

Segment from the recent CX5 Challenge session
Summary of Customers have Changed Forever Challenge 1 of 5


Additional Resources:

Join The Webinar and FULL Five Challenges (and Next Practices): https://cemnext.com/cx5registration

Review the LIVE Program that codifies the ‘Next Practices’: https://bit.ly/COIM21

Next week we will review CX Challenge:
Existing CX Metrics are Just Not Good Enough.


Do you want to embrace advanced Customer Centric thinking and become Outside-In?

I have just done a 3-minute explainer video for Outside-In – see it here: https://bit.ly/OIDifference

Then follow these steps….

Step #1 – Get The Book:
Outside-In The Secret *FREE* | https://bit.ly/OI2021now

Step #2 – Get The Training:
FREE – ‘OusideIn Concepts’ Video Series: https://bit.ly/OIConcepts
Certified Outside-In Master® | https://bit.ly/COIM2021
Certified Process Professional Master®  | https://bit.ly/CPPM21
Accredited Customer Experience Master®  | https://bit.ly/ACXM2021

Step #3 – Get the Software:
Parallel | https://bit.ly/Parallel2021

Step #4 – Connect With The Community:
LinkedIn | https://bit.ly/Steve2021

Step #5 – Keep Pace with Change
Recent Interview | http://bit.ly/STInnovation

Step #6 – New Article – Customer Obsession 
LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN

6 Steps to Customer Obsession (and Why)

Disruption Rules…
For more than eleven decades, Gillette ruled the world of shaving. In 2010 it had a 70% market share, now today (2021) it is around 54%. The emergent market leaders are a pair of start-ups, Harry’s and Dollar Shave Club.

Gillette’s market share is being cut…

The newcomers’ secret includes understanding changing customer needs, a narrow product line, incisive data analytics coupled with social media savvy, no middlemen, right sourced manufacturing, and lower prices than Gillette.

It is happening everywhere, with previous industrial giants being displaced across many business categories, including Casper in mattresses, Barnabas in men’s clothing, Allbirds shoes and trainers, and Warby Parker in eyeglasses.

Direct to consumer brands captured an estimated 20% of all online retail sales in the US in 2020. Established brands, consumer or industrial, are under more significant attack than ever. New entrants face lower entry barriers and have no baggage of past business models and industrial age thinking. 

Enlightened Customers

Customers have become enlightened…

Customers have become ‘enlightened’ through social media and learn about new trends and better products and experiences at lightning speed. Through the pandemic, customers expectations rose, they have become more choosey and rebellious. In fact, you could say customers have become prosumers.

Coupling these trends and increasing aspirations necessitates companies to become progressively Customer Obsessed if they wish to stay in the game. This requires an unending exploration and understanding of customer needs (even when customers themselves may not be aware of them) and an ability to act on those needs. The objective is to actively listen to 100% of interactions 100% of the time to understand micro trends and undertake next level research to deliver increased personalization.

Customers reject the one size fits all industrial age companies in favor of agile, immediate, and empathetic organizations. Mass customization is now achievable at a decreasing cost, allowing companies to offer specific personalized experiences and stay connected at every customer journey stage.

Extreme Alignment

Business alignment concept, strategy and planning, white arrow on road background, vintage and retro


This extreme alignment of everyone and everything towards successful customer outcomes is the hallmark of companies like Adidas. They have established speed factory facilities in Europe and the US, with an ability to measure each individual customers stride, speed, and gait. From that information, use 3D printing, AI, and automated manufacturing to compact the time from order to delivery. This hyper-personalization is welcome so much that customers are prepared to pay significantly more for their unique product.

Adidas is just one example. Cast your eyes over all industry sectors’ leaders, and you will see customer obsession in every aspect of their systems, processes, and experiences right across the complete supply chain.

How aligned is your company?

1. How personalized are your services and products?

2. Do you enable customer co-creation of the products and services they consume?

3. What is your company doing to continually innovate across all aspects of the business?

4. Where are the pinch points in existing operations that prevent rapid execution of change?

5. Is there an established culture of customer obsession?

6. Are the dots connected and lines drawn between strategy, leadership, and execution?

Time is short

Time Is Short…

Those companies that are unable or unwilling to make the changes necessary to move from industrial silo thinking to customer obsession face an imminent existential crisis brought about by these shifting business models. If they cannot evolve quickly, they will go the way of the Blockbusters, Kodaks, Nokia, Circuit City, Borders, and so many others.


Put the theory into practice and join us for the online, the live and interactive Certified Outside-In Master® program.

Review the content and register at: https://cemnext.com/oi2020

The launch of the program in 2020 qualified 20 people as Certified Outside-In Masters.