Unlock the Benefits of Customer Experience Management: 12 FAQs Answered

Customer Experience Frequently Asked Questions – the first we look at is ‘What is Customer Experience Management?”

This and eleven other Frequently Asked Questions associated with Customer Experience Management are discussed with supporting videos and decks at www.bpgroup.org/cxfaq.html

So what exactly is Customer Experience Management (CEM)?

Customer Experience Management (CEM or CXM) is a strategic and operational approach commonly used as a competitive differentiator. It involves aligning every aspect of an organisation towards delivering customer needs and successful outcomes no matter how far removed the customer is perceived to be.

This includes:

  • Customer journey – what the customer does, expects and feels.
  • Customer Interactions.
  • Supporting internal process.
  • Associated team and hierarchy structures.
  • Performance metrics.
  • Digital capabilities.
  • Vision, mission & strategy. 

​Typically, companies who engage in Customer Experience Management activities outperform those who do not.

Customer Experience Management (CEM) is the practice of proactively managing customer interactions, perceptions, and emotions to create positive customer experiences throughout the customer journey.

It involves understanding customer needs, preferences, and expectations and then creating tailored experiences that meet these needs, that are memorable and leave a lasting impression.

​CEM also requires connecting the customer experience to the means of delivery, such as the organisation’s people, processes, and systems. This means that CEM requires a comprehensive understanding of the customer journey and ensuring that the organisation’s people, processes, and systems can work together to provide a seamless experience that meets customer needs and expectations.
Additionally, CEM requires a focus on developing customer relationships and fostering loyalty by providing ongoing support, feedback, and value

Enhance your customer experience career with a Certified Journey Management Professional® qualification
Get the info you need at https://www.cjmplus.com

Enhance Your Customer Experience expertise with the CJMP® qualification

Review the Customer Experience FAQs

Customer Experience Management FAQs – BPG (bpgroup.org)

RECOMMENDED QUALIFICATION:
The Accredited Customer Experience Professional® (ACXP):
https://bit.ly/GCCACXP

If you want to check if your colleagues are already qualified do a search with #ACXP on Linkedin.

Review the extensive options from the BPG: https://www.bpgroup.org

Connect with the author: https://linktr.ee/SteveTowers

Review the Twelve Frequently Asked Questions associated with Customer Experience Management are discussed with supporting videos and decks at www.bpgroup.org/cxfaq.html


During 2023 one in five CX programmes will disappear entirely

The latest research into Customer Experience Management makes stark reading. get the inside track and data to support your business case for CX.

This is what Forrester is predicting. Not just any pip squeak research company. When a CX authority says something like that, you must sit up and pay attention.

Ask yourself why this might be the case, and quickly, you will realise many CX initiatives are not adequately connected to delivering business benefits. Have you secured your CX efforts to win the triple crown (simultaneously growing revenues, reducing costs, and improving service)?
If you haven’t, you may become that one in five.

Here’s some of the latest research from CX authorities (with several interesting data points).

ReportSourceURLPrediction
Five Predictions For The Future Of Customer ExperienceForbeshttps://bit.ly/Forbes5predictionsBy 2030, customers will expect brands to anticipate their needs before they arise.
The Gartner Predictions for 2023: The Top Customer Experience TrendsGartnerhttps://bit.ly/Gartner_PredictsBy 2025, more than half of B2B organizations will use AI to augment at least one of their primary sales processes.
IDC FutureScape: Worldwide Future of Customers and Consumers 2022 PredictionsIDChttps://bit.ly/IDCPredictsBy 2024, 35% of brands will openly incentivize consumers to share personal data in exchange for cash rewards, services, and exclusive experiences.
Top future of customer experience predictions for 2023Forresterhttps://bit.ly/Forrester_Predicts2023During 2023 one in five CX programs will disappear entirely
7 Contact Center Predictions for 2023 and BeyondCustomer Thinkhttps://bit.ly/CustomerThink_PredictsBy 2023, employee experience will overtake customer experience as the leading “experience” focus and investment.
NPS has run its course

The Customer Experience organisations that win every time

The thriving CX initiatives connect their efforts with business benefits in everything they do. This gets the continual and sustained support of the top team. Abandon those flakey metrics and aim to get more scientific about the customer experience.

How to win the Triple Crown?

Get yourself and your colleagues ‘upskilled’ with the Accredited Customer Experience Professional® to acquire the latest tools, techniques, and proven approaches to winning with Customer Experience.

RECOMMENDED QUALIFICATION:
The Accredited Customer Experience Professional® (ACXP):
https://bit.ly/GCCACXP

If you want to check if your colleagues are already qualified do a search with #ACXP on Linkedin.

Review the extensive options from the BPG: https://www.bpgroup.org

Connect with the author: https://linktr.ee/SteveTowers


How Customer Service and Customer Experience Can Boost Your Business Results: The Ultimate Guide

a man standing in front of the bar counter
Photo by Thirdman on Pexels.com

Customer service and customer experience are often used interchangeably, but they differ.

Customer Service is providing support and assistance to your customers before, during, and after they purchase your products or services.

Customer Experience is the overall impression and perception that your customers have of your brand based on their interactions with you across all touchpoints and channels. Customer service is a part of the customer experience, but not the only one.

Why are customer service and customer experience important for your business?

Because they can make or break your relationship with your customers and, ultimately, your business results.

According to a report by PwC, 73% of consumers say that customer experience is a critical factor in their purchasing decisions, and 32% of consumers say they would stop doing business with a brand they loved after one bad experience.

On the other hand, 86% of consumers say they are willing to pay more for a great customer experience, and 65% of consumers say that a positive experience with a brand is more influential than great advertising.

So, how can you provide excellent customer service and customer experience to your customers, and reap the benefits of increased customer retention, loyalty, advocacy, and revenue? Here are some tips and best practices to help you:

1. Understand your customers’ needs, preferences, and emotions.

The first step to creating excellent customer service and experience is knowing who your customers are, what they want, how they feel, and what they expect from you. You can use various methods to gather customer insights, such as surveys, feedback forms, interviews, focus groups, social media, analytics, and customer journey mapping. Customer journey mapping is a powerful tool that helps you visualise and understand your customers’ journey from their first contact with your brand to their post-purchase behaviour and identify the pain points and opportunities along the way.

2. Design and deliver a seamless and personalised customer experience across all touchpoints and channels.

The next step is to use the customer insights you have gathered to design and deliver a customer experience that is consistent, convenient and customised for your customers across all touchpoints and channels, such as your website, mobile app, email, social media, phone, chat, in-store, etc. You can use various techniques to enhance your customer experience, such as user interface design, user experience design, content marketing, personalisation, omnichannel integration, etc.

3. Provide proactive and responsive customer service to your customers before, during, and after they purchase your products or services.

The third step is to provide customer service that is proactive and responsive, meaning that you anticipate and address your customers’ needs and issues before they arise, and respond to them quickly and effectively when they do. You can use various tools and platforms to improve your customer service, such as chatbots, live chat, self-service portals, knowledge bases, FAQs, social media, phone, email, etc.

4. Measure and improve your customer service and customer experience over time.

The final step is to measure and improve your customer service and customer experience over time by collecting and analysing customer feedback, satisfaction, loyalty, advocacy, and other metrics, such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), Customer Lifetime Value (CLV), etc. You can use various methods to collect and analyse customer data, such as surveys, feedback forms, reviews, ratings, testimonials, referrals, social media, analytics, etc. You can then use the data to identify the strengths and weaknesses of your customer service and customer experience and implement actions to improve them.

5. Customer service and customer experience are a marriage made in heaven

Because they aim to create a positive and lasting relationship with your customers and boost your business results. By following the tips and best practices above, you can provide excellent customer service and customer experience to your customers and enjoy the benefits of increased customer retention, loyalty, advocacy, and revenue. Customer service and customer experience are not optional but essential for your business’s success.

Start today and transform your customer service, customer experience, and business.

Join us at: https://bit.ly/GCCACXP

The BPGroup Accredited Customer Experience Masters® (ACXM) Program takes BPM & CEM Training to an entirely new level.

Become an Accredited Customer Experience Master (ACX Master®) through learning and experiencing the most practical, successful and proven toolkit for customer-centric change

Join us at: https://bit.ly/GCCACXP

For 2023…

> New Case Studies > 60+ takeaway techniques > 90+ help videos > Fully revised CEMMethod (version 14) > CX Rating (4E’s) integration > All material provided > Dedicated Professional User Group > Ongoing webinars

The Accredited Customer Experience Professional/Master difference

This premier series is designed for those seeking advanced professional skills in customer experience and process management, CX improvement, CX alignment, customer centricity, and innovation.
These are the Outside-In Customer Experience Management, BPM Methods, and Techniques that Deliver!

  • Uncover CX/Process Improvement opportunities in just hours
  • Identify Actions that will improve customer experience and associated processes by 15% to 40% within 20 days of deployment
  • Integrate and Evolve methods such as BPM, Lean, Six Sigma and Operational Excellence to Outside-In thinking and practice
  • Delight your Customers (making them your greatest advocates) through Successful Customer Outcomes and Customer Experience Management
  • Innovate to compete, set the market trend and even dominate your industry
  • Advance Net Promoter Score and Customer Satisfaction to the next level
  • Release significant costs, improve revenues and enhance service (win the Triple Crown) immediately

Hopefully, we will see you soon!
Register here: https://bit.ly/GCCACXP