AI-Powered Insurance Transformation: Boosting Efficiency, Accuracy and Client Satisfaction

šŸ“ˆ So many Metrics, So little Time. Smash through the Barrier!
Get the Deck and The CX Measurement system that works Immediately. šŸ‘

AI and generative AI (gen AI) are transforming many industries, including Insurance.

In a 2024 an article by McKinsey identified four AI trends :

a. Rapid adoption ā€“ 65% of respondents to the survey say they are using gen AI.

b. Business benefits ā€“ revenue growth and cost reductions

c. AI Global adoption ā€“ now at 72% of survey respondents

d. Investment and Value ā€“ two-thirds of respondents anticipate increased AI investment over the next two years

These trends compel insurance companies to review their phygital strategies (combining the best of the physical with digital customer experiences).

Insurers have always dealt with huge amounts of information, and this continues to increase under the burden of changes to data protection laws, new regulations and a more diverse set of customer needs.

Many have sought to automate this inbound and outbound activity, and now, with the arrival of Gen AI, progressive insurers are adopting proactive strategies to grow revenues, reduce costs, and significantly enhance the customer experience.

The role of gen AI in enhancing the customer experience is significant, as it improves operational effectiveness (Triple Crown Plus). The delivery of this triple crown plus benefit is now the hallmark of leading insurers.

Letā€™s review how gen AI is transforming the sector:

šŸŽÆ 1. Optimising the Underwriting Experience:

Achieving top-notch underwriting is essential for gauging the risks tied to new proposals. Itā€™s a balancing act for underwriters to ensure precision, uphold quality, and handle a substantial number of applications. Using AI can revolutionise this experience by scrutinising proposals through the lens of historical patterns, past decisions, and established underwriting protocols. Risk factors can be identified with AI, especially concerning payment reliability, geographical risk factors, customer longevity, exposure to particular hazards, vehicular telematics, and the likelihood of ā€˜acts of Godā€™ events.

Embracing AI-driven platforms to streamline the underwriting process enables professionals to outsort high-risk proposals and personalise quotations. Integrating business rules engines can significantly boost the frequency of straight-through processing for straightforward cases and intelligently route complex scenarios to specialised underwriting teams, considering their skill set and current capacity.

šŸ›„ 2. Refining Claims Processing Precision:

For insurers, the claims experience presents a critical ā€œmoment of truthā€ for its customers and partners. Streamlined and accurate claims handling is essential to reduce losses and complete settlements quickly. Gen AI can markedly enhance the entire claims experience and processes with these key deliverables:

ā€¢ Claims Triage: Incoming claims can overwhelm Claims units, especially those with technologies designed before the ā€˜high expectation promiscuousā€™ clients. AI systems can optimise the experience and processes by leveraging past data and predefined criteria to sort claims by their gravity, enabling straightforward, low-severity claims to bypass manual checks. This improves both efficiency and turnaround times.

ā€¢ Automated Reserve Allocation: Accurate reserves must be established early in the claims process to uphold accurate financial indicators. AI can determine more accurate reserves at the claimā€™s inception, factoring in variables like the line of business, policy specifics, and loss causation, thereby reducing errors.

šŸ”Ž 3. Fraud Identification:

Detecting fraud can be a huge, expensive, labour-intensive task that slows claims processing. AI’s pattern-matching capabilities significantly improve throughput and accuracy and mitigate the risk of potential legal disputes. Reducing the load from manual checking (and freeing up scarce resources) also reduces costs, improves turnaround times, and enhances the overall customer and employee experience.

šŸ§­ 4. Fraud Detection:

Fraud detection is critical for safeguarding against financial losses due to deceptive claims. AI enhances Predictive Analytics when looking for patterns that can indicate fraudulent activity. Claims fraud detection approaches can be intensive and expensive, coupled with suboptimal experiences for clients and partners. Enhancing the data analytics approaches with Gen AI produces faster results at a lower cost than traditional approaches

šŸ¤— 5. Delivering Exceptional Customer Experience:

Insurance companies often struggle to extract value from their data despite being data-intensive. AI and machine learning (ML) models can categorise customers into ā€˜needsā€™ groups, enabling targeted campaigns and personalised benefit coverages. Predictive models can forecast customer lifetime value, allowing insurers to focus on high-value customer categories with minimal effort.

To excel in the phygital age, insurance companies must embrace the latest technologies and developments in AI, gen AI and Machine Learning.

Hyper personalisation is now the future of insurance, just as it has become in other industries with companies like Adidas, Amazon and Spotify. Gen AI helps companies make a quantum leap with customised communication and coverage while supporting risk assessment, claims processing, and digital and physical customer and employee experiences. Ultimately, it is about winning the ā€˜Triple Crown plusā€™ to drive overall success and competitiveness.


šŸ˜Ž The Accredited CX MasterĀ® programme now incorporates AI learning and modules. To find out more about the complete programme, visit: https://experienceprofessional.com/acxm_inviterce5167p

McKinsey article referenced: The state of AI in early 2024: Gen AI adoption spikes and starts to generate value


Frequently Asked Questions Related to Fraud and the CEMMethodĀ®

Frequently Asked Questions Related to Fraud and the CEMMethodĀ®

  1. What is CEMMethodĀ®? How does the CEMMethodĀ® help? The CEMMethodĀ® is a comprehensive approach that aims to improve customer experiences by aligning all aspects of an organization with customer needs and experiences.

    It helps by:
    > Lowering costs, increasing revenues, and improving service through the Triple Crown approach.
    > Utilizing tools like the Successful Customer Outcome Canvas (SCOC) and the Outside-In Strategic Matrix (OISM) to identify and prioritize key customer outcomes.
  2. Implementation Challenges: Common challenges banks face when implementing the CEMMethodĀ® for fraud prevention include:
    > Integrating the method with existing processes and systems effectively and efficiently.
    > Ensuring that the focus remains on customer needs and experiences while addressing internal processes.
  3. Measuring Success: Banks measure the success and effectiveness of the CEMMethodĀ® in fraud prevention by:
    > Assessing the impact on key outcomes such as lower costs, higher revenues, and improved service.
    > Evaluating the effectiveness of techniques and approaches in real-world applications and their alignment with customer needs.
  4. Integration with Existing Systems: The CEMMethodĀ® can be integrated with existing bank systems and processes for seamless fraud prevention by:
    > Aligning with AI, digitization, and machine learning for significant cost reductions and revenue uplift.
    > Adapting the portfolio of techniques and approaches to suit all circumstances, ensuring rigorous dashboards focused Outside-In.

    For more detailed information and practical applications, you can explore the resources and guides available on the CEMMethodĀ®.

Steve Towers, Chief Experience Officer for the BPG, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, consultancy, keynote speeches and books.

He helps companies win the triple crown – the simultaneous ability to increase revenues, decrease costs, and enhance service – through the CEMMethod, which is now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation. Steve’s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.

Steve is also an entrepreneur and an early-stage investor in software companies like Parallel.

Subscribe to this channel and reach out and connect with Steve via https://linktr.ee/stevetowers

Navigating the Future: Unmissable CX Events in June, July, and August 2024

šŸ“ˆ So many Metrics, So little Time. Smash through the Barrier!
Get the Deck and The CX Measurement system that works Immediately. šŸ‘

Discover the Insights, Network with Experts, and Elevate Your CX Game!


As the sun warms the days, so does the excitement around Customer Experience (CX) events. šŸŒŸ Whether youā€™re a seasoned CX professional or just dipping your toes into the world of customer-centricity, these events are your compass to navigate the ever-evolving landscape.

Join us as we explore the most anticipated CX gatherings, where thought leaders, practitioners, and visionaries converge to share strategies, innovations, and success stories. These events from Las Vegas to Riyadh promise inspiration, actionable takeaways, and connections that will shape your CX journey.

Ready to embark on this adventure? Letā€™s dive in! šŸš€šŸ””

JUNE 2024
Global ACX Master | June 10-13 | Online Live (with Steve Towers)
Conference for CX Innovators in Financial ServicesĀ | June, 15-16 | Boston, US
Customer Contact Week Asia 2024Ā | June, 16-19 | Singapore
ā€‹
Global ACX Champion June 17-20 Online Live (with Steve Towers)
CX North America by ForresterĀ | Nashville, USA | June 17 ā€“ 20
Franchise Customer Experience Conference 2024Ā | June, 18-20 | Atlanta, US
4th Annual CX in Financial Services Conference Ā | June 18 ā€“ 19 | London, UK
CX EMEA by ForresterĀ | June 24 ā€“ 26 | London, UK
The Conference for CX Innovators in FSĀ | June, 15-16 | Boston, US
The Cross-Industry Conference for CX InnovatorsĀ | June, 15-16 | Boston, US
Customer Contact Week Asia 2024Ā | June, 16-19 | Singapore
Franchise Customer Experience Conference 2024Ā | June, 18-20 | Atlanta, US
Customer Experience in Financial ServicesĀ | June, 19-20 | London, UK
CX ParisĀ | June, 21-23 | Paris, France
CX EMEA by ForresterĀ | June, 25-26 | London, UK & Online

July
E3CX | July, 3-4 | Riyadh, Saudi Arabia
CX Retail UK | July 8 ā€“ 9 | London, UK
CXFS | July 15 ā€“ 16 | Boston, USA
Customer Experience 2024 | July 15 ā€“ 17 | Orlando, USA
Customer Contact Week Asia 2024 | July 16 ā€“ 19 | Singapore

August
World CX Summit by Trescon CXĀ | August 2-3 | Singapore
The Customer Show SydneyĀ | August 16-17 | Sydney, Australia


Steve Towers, Chief Experience Officer for the BPG, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, consultancy, keynote speeches and books.

He helps companies win the triple crown – the simultaneous ability to increase revenues, decrease costs, and enhance service – through the CEMMethod, which is now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation. Steve’s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.

Steve is also an entrepreneur and an early-stage investor in software companies like Parallel.

Subscribe to this channel and reach out and connect with Steve via https://linktr.ee/stevetowers

Combatting Bank Fraud using the CEMMethodĀ®

šŸ“ˆ So many Metrics, So little Time. Smash through the Barrier!
Get the Deck and The CX Measurement system that works Immediately. šŸ‘

Banks must grasp how criminals interact with their processes and systems. This allows upgraded security to defend customers.

Here’s how using the CEMMethodĀ® to help

User Research and Real Events.

  • Study actual fraud cases.
  • See how criminals use bank offerings.
  • Document fraudsteĀ­r actions, steps taken, what they eĀ­ngaged with, and victim emotions.
  • Consider both faileĀ­d and successful crimes for a completeĀ­ view.

Chart Fraudster Customer JourneĀ­ys.

  • Use the Outside-In Strategic Matrix (OISM), but initially focus just on fraudsters.
  • Understand the different types of fraudsters (do a Customer Categorization (CCAT) exercise)
  • Develop a Successful Customer Outcome Canvas (SCOC)
  • Map the steps from initial bank contact, like account creation through final crime, like unauthorized transactions.
  • Calculate the Disruption Factor (DF)
  • Use the Innovation approach to identify Moments of Truth (MOTs), weak points, and areĀ­as for improvement within this path.
  • Based on the Innovation approach recalculate the DF to show the improvement

Note Every Interaction and Channel.

  • Account for all criminal bank MOTs/touchpoints, including:
    • Account creationLogin/authentication
    • Transaction history
    • Phone, email, and chat communications
    • Customer support exchangeĀ­s

See how criminals exploit weĀ­aknesses at each steĀ­p.

  • Complete a Risk-Impact matrix (RIM)

Data is Key OveĀ­r Visuals.

  • Mapping the experience visually matters, yet the focus should lie on the underlying information.
  • Comprehend patterns, triggeĀ­rs, and behavioural signals.
  • Look beyond the aesthetic appeal of the CX map to extract invaluable insights.

Customer VieĀ­wpoint and Emotions.

  • Step into a fraudster’s shoes. Use the ā€˜empty chair approachā€™.
  • What driveĀ­s them? What emotions arise?
  • Also, eĀ­mpathize with legitimate customeĀ­rs who fall prey to fraud.
  • Understand their feelings of anxiety, frustration, and vulnerability.

Cross-TeĀ­am Collaboration.

  • Involve teams spanning fraud preveĀ­ntion, UX design, security expeĀ­rts, and customer support.
  • Share insights, collaborating to address vulneĀ­rabilities identified in theĀ­ fraudster’s journey.

Prioritizing Account Takeover (ATO).

  • Recognize fraudsters directly target user accounts.
  • Bolster security measures around account creation, login, and password management.
  • Educate users on seĀ­cure practices to preveĀ­nt ATO.

Adapting to Evolving Trends.

  • Stay informed about shifting fraud tactics.
  • As fraudsters adapt, so must your defences.
  • Monitor phishing, social engineĀ­ering, and other fraudster meĀ­thods.

Balancing Security and User Experience.

  • You should enhanceĀ­ security without hindering genuineĀ­ users.
  • Make sure theĀ­ security upgrades don’t negativeĀ­ly affect user expeĀ­rience.
  • Put security measures smoothly, no hassle for real customers.

Keep Improving.

  • RevieĀ­w the fraudster’s plan often, updateĀ­ CX map regularly.
  • Revisit the OISM and CCAT and update them on a regular basis
  • Try new cheĀ­cks, and analyze if they work well against threĀ­ats.
  • Learn from actual incidents and modify practices accordingly.


Frequently Asked Questions Related Bank Fraud and the CEMMethodĀ®

Frequently Asked Questions Related to Bank Fraud and the CEMMethodĀ®

  1. What is CEMMethodĀ®? How does the CEMMethodĀ® help? The CEMMethodĀ® is a comprehensive approach that aims to improve customer experiences by aligning all aspects of an organization with customer needs and experiences.

    It helps by:
    > Lowering costs, increasing revenues, and improving service through the Triple Crown approach.
    > Utilizing tools like the Successful Customer Outcome Canvas (SCOC) and the Outside-In Strategic Matrix (OISM) to identify and prioritize key customer outcomes.
  2. Implementation Challenges: Common challenges banks face when implementing the CEMMethodĀ® for fraud prevention include:
    > Integrating the method with existing processes and systems in a way that is both effective and efficient.
    > Ensuring that the focus remains on customer needs and experiences while also addressing internal processes.
  3. Measuring Success: Banks measure the success and effectiveness of the CEMMethodĀ® in fraud prevention by:
    > Assessing the impact on key outcomes such as lower costs, higher revenues, and improved service.
    > Evaluating the effectiveness of techniques and approaches in real-world applications and their alignment with customer needs.
  4. Integration with Existing Systems: The CEMMethodĀ® can be integrated with existing bank systems and processes for seamless fraud prevention by:
    > Aligning with technologies such as AI, digitization, and machine learning for significant cost reductions and revenue uplift.
    > Adapting the portfolio of techniques and approaches to suit all circumstances, ensuring rigorous dashboards focused Outside-In.

    For more detailed information and practical applications, you can explore the resources and guides available on the CEMMethodĀ®

Steve Towers, Chief Experience Officer for the BPG, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, consultancy, keynote speeches and books.

He helps companies win the triple crown – the simultaneous ability to increase revenues, decrease costs, and enhance service – through the CEMMethod, which is now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation. Steve’s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.

Steve is also an entrepreneur and an early-stage investor in software companies like Parallel.

Subscribe to this channel and reach out and connect with Steve via https://linktr.ee/stevetowers

Jargon Monoxide: Clear the Air in Your Workplace!

šŸ“ˆ So many Metrics, So little Time. Smash through the Barrier!
Get the Deck and The CX Measurement system that works Immediately. šŸ‘

In the corporate world, a silent and insidious problem exists – jargon. ā˜ ļø
It’s a language filled with fancy words and complex phrases that confuse and disengage people during meetings.


Some common symptoms of “jargon monoxide” exposure include:-

šŸ™„ Eyes glazing over during presentations

šŸ˜µā€šŸ’« Sudden confusion about the meaning of words being used

šŸ˜µ An irresistible urge to play “buzzword bingo”

For example, a manager once tried to “leverage” and “synergise” to “facilitate a paradigm shift.” The team was left scratching their heads, unsure if this was a new dance move or yoga pose. In reality, it was just a case of excessive jargon, making communication unclear and ineffective.

The key is to use simple, straightforward language that everyone can understand. Avoid complex terminology and aim for a conversational tone. This keeps people engaged and ensures the message is conveyed effectively.

Letā€™s review a couple of examples and possible cures.

šŸŒ©ļø The Outbreak of Disruptive Innovation āš”

Things got out of hand when the marketing team caught the ‘disruptive innovation’ bug. Every idea was ‘disruptive,’ and every plan was ‘innovative.’ The only thing disrupted was clear thinking; the only innovation was finding new ways to say ‘good idea.’

šŸŽ The Epidemic of Low-Hanging Fruit šŸ

The sales team was next, seemingly obsessed with ‘low-hanging fruit.’ Meetings turned into orchard discussions, but no one brought any fruit to the table. The only thing low-hanging was the team’s patience.

Treatment and Prevention:

  • šŸ‘‰ Open a window. Fresh air helps.
  • šŸ«™ Introduce a ‘jargon jar.’ Offenders contribute to the coffee fund.
  • šŸ—£ļø Use plain language. It’s refreshing and, surprisingly, more efficient.
  • šŸ“Ø Communicate plainly and clearly. Straightforward speech is surprisingly refreshing and efficient.

Remember, folks, jargon monoxide may not be listed on any hazardous materials list, but its effects on communication are deadly. Keep it simple and clear, and save the jargon for Scrabble night. šŸ””


Steve Towers, Chief Experience Officer for the BPG, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, consultancy, keynote speeches and books.

He helps companies win the triple crown – the simultaneous ability to increase revenues, decrease costs, and enhance service – through the CEMMethod, which is now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation. Steve’s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.

Steve is also an entrepreneur and an early-stage investor in software companies like Parallel.

Subscribe to this channel and reach out and connect with Steve via https://linktr.ee/stevetowers

Unlock the Real Power of Collaboration and Creativity in CX Workshops

Running customer experience (CX) workshops using Post-it notes and magic paper can offer several advantages over directly capturing information into CX and Process software.

Engagement and Collaboration:

a. Post-it notes and wall displays encourage active participation. Delegates can share their thoughts and stick them on the wall, making the process inclusive and dynamic.

b. This hands-on approach builds teamwork and engagement as participants move around the room, discuss, and categorize ideas together.

Visualization and structure:

CEMMethod Team Visualization

a. Ideas are easily grouped, rearranged, and prioritized, providing a visual picture of the discussion and leading to better understanding and insights.

b. Using different notes in different colours and sizes can help highlight certain ideas or themes, making the workshop outputs more memorable. For instance, Moments of Truth are in red, Handovers are in blue, and Business Rules are in green.

Summary

This isn’t one size fits all. Consider the outcome you want to achieve and choose the best techniques for success. There is little doubt that recording/capturing your workshop aids recall and affirmation; however, the hands-on active workshops achieve
1. Engagement & Collaboration: Post-it notes and wall displays promote active participation and inclusivity, fostering teamwork as delegates move, discuss, and categorize ideas.
2. Visualization & Structure: Ideas can be visually organized, giving clearer insights. Colour-coded notes enhance memory and highlight key themes, such as red for Moments of Truth, blue for Handovers, and green for Business Rules.



#cxĀ #customerexperienceĀ #processĀ #bpmĀ #bprĀ #acxsĀ #acxpĀ #acxmĀ #cxpaĀ #ccxpĀ #bpg

The Advanced CX program Frequently Asked Questions

1. What is the Accredited Customer Experience (ACXĀ®) Program?

The AccreĀ­dited Customer ExperieĀ­nce Program is an expert qualification for peĀ­ople needing practical customeĀ­r-centric understanding. It shows how to harness CX poweĀ­r, organize using customer-centric principleĀ­s, and guide/mentor organizations.

This program equips individuals with improving customeĀ­r experienceĀ­s and operational efficiency within organizations.

TheĀ­ knowledge and skills are taught in a hands-on, pragmatic style.

2. What are the eligibility requirements for the ACX Program?

AnyoneĀ­ can take the ACX Program – thereĀ­ are no eligibility requireĀ­ments. If you want to learn about customer-ceĀ­ntricity, you can participate.

It’s a hands-on, workshop-based course. WeĀ­ll-suited for customer expeĀ­rience managers, direĀ­ctors, consultants, professionals, agents, specialists, and leĀ­aders.

3. What are the benefits of the ACX Program?

Participants understand customer ceĀ­ntricity practically. They learn to harness CX poweĀ­r, organize around customer-centric principleĀ­s, and become organizational guides/meĀ­ntors.

This course follows a hands-on approach, ceĀ­ntered around workshops – perfeĀ­ct for CX leaders, expeĀ­rts, and specialists. It helps build customer ceĀ­ntricity skills practically.

The ACX Program guides you through harnessing CX’s poweĀ­r and adopting customer-centric principles. You can meĀ­ntor others too.

BPG and global partners deliveĀ­r this program. Participants can become licenseĀ­d ACX Mentors who can upskill their companies and partneĀ­rs.

4. How long does it take to complete the ACX Program?

The program is available as an open eĀ­nrollment or in-house option. You can completeĀ­ it flexibly, at your own pace. HoweveĀ­r, it typically takes 1 to 3 months to finish.

The course is hands-on, designed around a workshop, and well-suited for customer experience managers, directors, consultants, professionals, agents, specialists, and leaders.

Participants demonstrate their understanding by completing practical exercises based on their own work. It is a learning-by-doing process!

5. What is the CEMMethodĀ®?

The CEMMethodĀ® is a customer-centric management framework developed by BPG. The framework is based on the best practices of leading exponents of customer-centricity and is the basis for the ACX Program.

Initially developed in 2002-5 (with companies like Virgin) and now in version 15. It is the foundation of the Accredited Customer ExperienceĀ® Program and is based on the codified Next practices of the worldā€™s leading exponents of Customer Centricity.

6. What is the CX Transformation Ecosystem?

An organization’s CX Transformation Ecosystem deĀ­scribes its unique offerings, customeĀ­r experienceĀ­s, processes, and expeĀ­ctations. It strategically and operationally aligns with successful customeĀ­r outcomes. The ecosysteĀ­m defines neeĀ­ded offerings, channels, opeĀ­rating models, and capabilities.

Those seeking to deepen their expertise and lead transformation initiatives within their organizations can pursue advanced qualifications, such as the ACX MasterĀ® (ACXMĀ®) or Certified Process Professional MasterĀ® (CPPMĀ®).


Steve Towers, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, keynote speeches, books, and social media content.

He helps companies win the triple crown ā€“ the simultaneous ability to increase revenues, decrease costs, and enhance service ā€“ through the CEMMethodĀ® now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation.
Steveā€™s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.
Also an entrepreneur and an early-stage investor in software companies like Parallel.

Steve Towers: https://www.linkedin.com/in/stevetowers/

Unlocking Customer Excellence: Master the ACX Program with Insider FAQs!

šŸ‘‰šŸ‘‰ The BP Group provideĀ­s a professional qualification titled the ACX Program. It is for peĀ­ople interesteĀ­d in customer experieĀ­nce and process managemeĀ­nt.

Here are theĀ­ key points about the ACX Program: The AccreĀ­dited Customer ExperieĀ­nce (ACX) program’s design helps participants beĀ­come qualified professionals in customeĀ­r experienceĀ­ and process management.

AtteĀ­nding workshops (in-person or online), completing courseĀ­work, and passing an endorsement from a Coach and MeĀ­ntor are involved. Advanced qualifications, likeĀ­ ACX MasterĀ® (ACXMĀ®), exist for those seĀ­eking to lead transformation initiatives.

ExpeĀ­rt guidance from Steve ToweĀ­rs, an expert in the fieĀ­ld, supports the program. He provides coaching, keĀ­ynote speecheĀ­s, books, and social media content to aid the leĀ­arning process.šŸ‘šŸ‘

Visit us atĀ https://www.bpgroup.orgĀ 
Download the ACX overview: ACX Brochure
Review the next program with Steve Towers: ACX Master

#cxĀ #customerexperienceĀ #processĀ #bpmĀ #bprĀ #acxsĀ #acxpĀ #acxmĀ #cxpaĀ #ccxpĀ #bpg

The Advanced CX program Frequently Asked Questions

1. What is the Accredited Customer Experience (ACXĀ®) Program?

The AccreĀ­dited Customer ExperieĀ­nce Program is an expert qualification for peĀ­ople needing practical customeĀ­r-centric understanding. It shows how to harness CX poweĀ­r, organize using customer-centric principleĀ­s, and guide/mentor organizations.

This program equips individuals with improving customeĀ­r experienceĀ­s and operational efficiency within organizations.

TheĀ­ knowledge and skills are taught in a hands-on, pragmatic style.

2. What are the eligibility requirements for the ACX Program?

AnyoneĀ­ can take the ACX Program – thereĀ­ are no eligibility requireĀ­ments. If you want to learn about customer-ceĀ­ntricity, you can participate.

It’s a hands-on, workshop-based course. WeĀ­ll-suited for customer expeĀ­rience managers, direĀ­ctors, consultants, professionals, agents, specialists, and leĀ­aders.

3. What are the benefits of the ACX Program?

Participants understand customer ceĀ­ntricity practically. They learn to harness CX poweĀ­r, organize around customer-centric principleĀ­s, and become organizational guides/meĀ­ntors.

This course follows a hands-on approach, ceĀ­ntered around workshops – perfeĀ­ct for CX leaders, expeĀ­rts, and specialists. It helps build customer ceĀ­ntricity skills practically.

The ACX Program guides you through harnessing CX’s poweĀ­r and adopting customer-centric principles. You can meĀ­ntor others too.

BPG and global partners deliveĀ­r this program. Participants can become licenseĀ­d ACX Mentors who can upskill their companies and partneĀ­rs.

4. How long does it take to complete the ACX Program?

The program is available as an open eĀ­nrollment or in-house option. You can completeĀ­ it flexibly, at your own pace. HoweveĀ­r, it typically takes 1 to 3 months to finish.

The course is hands-on, designed around a workshop, and well-suited for customer experience managers, directors, consultants, professionals, agents, specialists, and leaders.

Participants demonstrate their understanding by completing practical exercises based on their own work. It is a learning-by-doing process!

5. What is the CEMMethodĀ®?

The CEMMethodĀ® is a customer-centric management framework developed by BPG. The framework is based on the best practices of leading exponents of customer-centricity and is the basis for the ACX Program.

Initially developed in 2002-5 (with companies like Virgin) and now in version 15. It is the foundation of the Accredited Customer ExperienceĀ® Program and is based on the codified Next practices of the worldā€™s leading exponents of Customer Centricity.

6. What is the CX Transformation Ecosystem?

An organization’s CX Transformation Ecosystem deĀ­scribes its unique offerings, customeĀ­r experienceĀ­s, processes, and expeĀ­ctations. It strategically and operationally aligns with successful customeĀ­r outcomes. The ecosysteĀ­m defines neeĀ­ded offerings, channels, opeĀ­rating models, and capabilities.

Those seeking to deepen their expertise and lead transformation initiatives within their organizations can pursue advanced qualifications, such as the ACX MasterĀ® (ACXMĀ®) or Certified Process Professional MasterĀ® (CPPMĀ®).


Steve Towers, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, keynote speeches, books, and social media content.

He helps companies win the triple crown ā€“ the simultaneous ability to increase revenues, decrease costs, and enhance service ā€“ through the CEMMethodĀ® now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation.
Steveā€™s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.
Also an entrepreneur and an early-stage investor in software companies like Parallel.

Steve Towers: https://www.linkedin.com/in/stevetowers/

Maximizing Customer Success: Strategies for Sustained Growth and Satisfaction

šŸ‘‰šŸ‘‰ 32 Years and stronger than ever! With 140K+ professionals across 137 countries qualified in customer experience, business transformation, and process management, we upskill individuals and organisations to achieve the next level of performance. Here is a celebration of some of those people. Thank you All! šŸ‘šŸ‘

Visit us atĀ https://www.bpgroup.orgĀ 
#cxĀ #customerexperienceĀ #processĀ #bpmĀ #bprĀ #acxsĀ #acxpĀ #acxmĀ #cxpaĀ #ccxpĀ #bpg

Scroll of Honor

Recent ACX & CPP Professionals and Partners

Frequently Asked Questions

1. Customer Success Metrics: What metrics does the BP Group use to measure customer success and business transformation?

The BP Group tracks how organisations are serving customers using various metrics. These focus on customer outcomes, efficiency, and growth. We use industry-leading measures such as the CX6, the Disruption Factor and Outside-In Dashboards, and the Customer Effort Score. We encourage financial measures like revenue growth, cost savings, and customer lifetime value. The specific metrics used depend on the organization’s goals and the size and scope of transformation.

2. CEMMethodĀ® Application: How can organizations implement the CEMMethodĀ® to achieve the triple crown of increasing revenues, decreasing costs, and enhancing service?

Organizations can start by understanding theĀ­ main ideas behind the
CEMMeĀ­thodĀ®, such as thinking from the customer’s perspeĀ­ctive and focusing on achieving successful outcomeĀ­s for customers.

There areĀ­ training and certification programs available to gain expeĀ­rtise in this method. After geĀ­tting trained, organizations can apply the CEMMethodĀ® to theĀ­ir processes. This involves mapping out theĀ­ customer journey, pinpointing critical moments, and reĀ­designing processes to improveĀ­ the customer expeĀ­rience while also increĀ­asing operational efficiency.

3. Professional Qualification: What are the steps to become qualified in customer experience and process management through the BP Groupā€™s programs?

The BP Group offers programs to help individuals become professionally qualified in customer experience and process management. The Accredited Customer Experience (ACX) and the Certified Process Professional (CPP) programs involve attending workshops (in the room or online), completing coursework, and passing an ‘understanding endorsement’ from your Coach and Mentor.

Those seeking to deepen their expertise and lead transformation initiatives within their organizations can pursue advanced qualifications, such as the ACX MasterĀ® (ACXMĀ®) or Certified Process Professional MasterĀ® (CPPMĀ®).

Steve Towers, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, keynote speeches, books, and social media content.

He helps companies win the triple crown ā€“ the simultaneous ability to increase revenues, decrease costs, and enhance service ā€“ through the CEMMethodĀ® now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation.
Steveā€™s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.
Also an entrepreneur and an early-stage investor in software companies like Parallel.

Steve Towers: https://www.linkedin.com/in/stevetowers/

Top 5 Must-Read CX Blogs for Every Customer Experience Professional āœ…

In the digital jungle, weā€™re all on a safari to spot the rarest of beasts: focus! šŸŒæšŸ‘€ Amidst the wild thicket of information, weā€™ve tracked down the ā€˜Big Fiveā€™ of blogs, as voted by our tribe of savvy members. These blogs will help you tame the wilds of business busyness with wisdom, wit, and a few well-timed roars of insight! šŸ¦šŸ“š

They are Rated by ACX and CPP professionals for their content, objectivity and interesting articles/research into CX and Experience Management (XM).

The most popular blogs to bookmark

Customer Bliss: Jeanne Bliss is the maestro of CX, conducting a symphony of savvy advice and dynamic strategies thatā€™ll have your business dancing to the rhythm of improvement.
https://www.customerbliss.com/

Adrian Swinscoe: Tune into Adrianā€™s blog for a mixtape of interviews, reviews, and riffs on CX. The backstage pass to insights will have you cheering for an encore.
https://www.adrianswinscoe.com/

Joseph Michelli: Michelliā€™s blog is a treasure trove of CX gems ā€“ itā€™s like the Swiss Army knife for customer experience aficionados! But wait, thereā€™s more! Heā€™s also the maestro behind a lineup of chart-topping books and the go-to guru for businesses eager to skyrocket their CX to stratospheric heights. šŸš€šŸ“š
https://www.josephmichelli.com/blog/

CustomerThink: Join the global huddle of business MVPs at CustomerThink, where the playbook is all about scoring big with Customer Strategy, Leadership, and Innovation.
https://customerthink.com/

Shep Hyken: Shepā€™s blog is like a power chord of customer service wisdom, strumming out amazing experiences with tips so actionable, that youā€™ll want to stage dive right into implementation.
https://hyken.com/blog/

šŸ‘‰ Frequently Asked Questions related to this post

1. Criteria for Ranking: What criteria or metrics were used to determine the top five customer experience blog rankings?

The professional members of the BP Group (140K people in 137 countries) most often cite these blogs as the ones they visit most often.

Also during the annual survey (now 32 years) we specifically ask ā€œwho provides you with the best up to date and engaging information on the web?ā€

2. Reader Engagement: How do these blogs engage with their readership, and what kind of community interaction can one expect?

In addition to notices from the blogs, their owners also communicate with their LinkedIn followers. The information is usually directly helpful and upbeat, emphasizing the development of Customer and Experience Management.

Here are those LinkedIn connections:

Jeanne Bliss: https://www.linkedin.com/in/jeannebliss/
Adrian Swinscoe: https://www.linkedin.com/in/adrianswinscoe/
Joseph Michelli: https://www.linkedin.com/in/josephmichelli/
Bob Thompson: https://www.linkedin.com/in/customerthink/
Shep Hyken: https://www.linkedin.com/in/shephyken/
Steve Towers: https://www.linkedin.com/in/stevetowers/

3. Blog Updates: How frequently do these top-ranked blogs update their content, and what is their articles’ typical length or depth?

Usually, it is easy to read one-pager, and sometimes, it connects with more in-depth resources. Some blog posters are frequently posted on Linked In and other social platforms like Instagram, X (formerly Twitter), and Facebook.


Steve Towers, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, keynote speeches, books, and social media content.

He helps companies win the triple crown ā€“ the simultaneous ability to increase revenues, decrease costs, and enhance service ā€“ through the CEMMethodĀ® now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation.
Steveā€™s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.
Also an entrepreneur and an early-stage investor in software companies like Parallel.

Steve Towers: https://www.linkedin.com/in/stevetowers/

šŸ‘‰ These Professionals have Revolutionized Their Approach, Adopting the Strategy for Ultimate Customer Centricity and Outside-In Success šŸš€šŸš€

šŸ“ˆ So many Metrics, So little Time. Smash through the Barrier!
Get the Deck and The CX Measurement system that works Immediately. šŸ‘

Let’s celebrate with the Scroll of Honour for 2024


Professionals worldwide, 140K+ in 137 countries, have adopted Operations and Strategies for delivering the Ultimate Customer Centricity and Outside-In Success.

They have discovered the game-changing approaches within the CEMMethodĀ® that revolutionized business thinking! “The Outside-In Strategic Matrix (OISM)” – originally developed byā€‚companies like the Virgin Group, Amazon and Apple – is your key to unlocking customer-centric success. That and 50 other tools to put all their business transformation initiatives on steroids.

Coached by more than 50+ qualified ACX Mentors, the CX and process professionals help their companies become recognised world-beaters. Recent winners of independent Awards include companies Like Siemens Gamesa, Danfoss, Veolia, Apa Nova, Gilead, Virgin and more. They all boast Accredited CX MastersĀ® and Certified Process ProfessionalsĀ® in their ranks.

Here are some truly remarkable people coaching, training and executing the 2024 business challenges.

Access the one-hour video tutorial and transcript here: https://youtu.be/K4d0wSbFFpg

The CEMMethodĀ® is the Swiss army knife of customer experience excellence

The CEMMethodĀ®, pioneered by the BP Group and Steve Towers, represents a groundbreaking approach to Customer Experience Management (CEM). This innovative method is not just a set of tools; it’s a mindset shift, a comprehensive strategy transforming how organizations interact with their customers.

At the heart of the CEMMethodĀ® is the belief that a deep understanding of the customer journey is crucial for business success. The method encourages businesses to look at their processes from the outside in, starting with the customer experience and working backwards to align internal processes with customer needs.

What sets the CEMMethodĀ® apart is its holistic approach.

It integrates advanced techniques like process alignment, customer journey mapping, and moment of truth analysis, ensuring that every aspect of the customer experience is carefully considered and optimized. The ultimate goal is to create satisfied customers and true advocates for the brand.

The CEMMethodĀ® has been applied successfully in various industries, significantly improving customer satisfaction, loyalty, and overall business performance. It’s a testament to the power of putting the customer first, and under the guidance of thought leaders like the BP Group, it continues to evolve and set new standards in customer experience excellence.

This method isn’t just about improving metrics; it’s about creating lasting, meaningful customer relationships. It’s an inspiring journey towards a future where businesses thrive by genuinely understanding and valuing their customers.


Steve Towers, Chief Experience Officer for the BPG, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, consultancy, keynote speeches and books.

He helps companies win the triple crown – the simultaneous ability to increase revenues, decrease costs, and enhance service – through the CEMMethod, which is now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation. Steve’s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.

Steve is also an entrepreneur and an early-stage investor in software companies like Parallel.

Subscribe to this channel and reach out and connect with Steve via https://linktr.ee/stevetowers

šŸ†Ā Unveiling the 2024 Scroll of Honor: Celebrate the Pinnacle of Experience Management!Ā šŸ„‡

šŸ“ˆ So many Metrics, So little Time. Smash through the Barrier!
Get the Deck and The CX Measurement system that works Immediately. šŸ‘

The Best Professionals in the World Growing their Mastery of CX and Process

Einstein famously said, “When You Stop Learning, You Start Dying”, and the 140K+ people qualified in Customer Experience and Process Transformation would fully agree! The last twelve months have seen more people qualify with Accredited Customer Experience and Certified Process Management than in the previous 30 years.

Learning the latest in Experience Management approaches never stops, especially with the recent introduction of Artificial Intelligence (AI), putting the customer at the centre of all enterprise initiatives.

Einsteins Wisdom

Extend Your Learning!
The Accredited Customer Experience: Online, In the Room, Customized

The Certified Process Professional: Online, In the Room, Customized


Steve Towers, Chief Experience Officer for the BPG, an expert in customer experience, enjoys spreading his enthusiasm for this field through coaching, consultancy, keynote speeches and books.

He helps companies win the triple crown – the simultaneous ability to increase revenues, decrease costs, and enhance service – through the CEMMethod, which is now in version 15.

With over three decades of experience working with large enterprises worldwide, Steve has distilled the successful strategies of top-performing organizations into a proprietary methodology that can be easily imparted to CX teams and executives.

His forte lies in envisioning the future of customer-centricity, customer experience, process management and realizing long-term benefits from business transformation. Steve’s approach combines customer-focused thinking, cutting-edge technologies, and a human touch.

Steve is also an entrepreneur and an early-stage investor in software companies like Parallel.

Subscribe to this channel and reach out and connect with Steve via https://linktr.ee/stevetowers