CX Metrics are being abused and misused… see how the road to hell may be paved with good intentions.

CX Obsession – for Process & Experience Professionals
We have to get more scientific about the Customer Experience
CX Metrics are being abused and misused… see how the road to hell may be paved with good intentions.
Senior leaders are fiercely competitive. Many enjoy competitive sports in general. Many view their organizations as part of a highly competitive team sport. It is perplexing, then, that Customer Experience (CX) adoption has not been more rapid and widespread[RN2]. Great CX requires every player on the team to understand how their role contributes to success, and play within the system, adapting quickly to evolving customer needs.
Too often, CX efforts are relegated to reliance on fragile subjective metrics like NPS. So much so that the original inventor of NPS, Fred Reichheld, says ‘I had no idea how many people would mess with the score to bend it, to make it serve their selfish objectives’. This has led to leaders’ belief that #CX is disconnected from the reality of daily business, the product of people great at talking but not walking.
There has never been a better, more pressing, time to get more scientific about CX.
To build long-term success, CX programs must deliver business results by catalyzing forward-facing, objective, and connected measurement systems. CX leaders must help organizational decision-makers to “connect the dots” and appreciate the role everyone has to play in delivering successful customer outcomes.
The BP Group’s North Star is indeed this upskilling of practitioners, professionals, and masters of Customer Experience. We teach an underpinning approach that has been tried, tested, and deployed in leading global corporations which aims to educate, inform and deliver immediate results that both charm senior leaders, excite customers, and consistently deliver growing shareholder value.
How You Can Become ‘Outside-In’… https://bit.ly/WhyOutsideIn
Start here and follow these simple steps:
Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://bit.ly/GCCACXP
Step #2 – Get The Book: Outside-In The Secret *FREE* | https://bit.ly/OI2021now
Step #3 – Get the Software:
Parallel | http://bit.ly/Parallel2021
Step #4 – Connect With The Community:
Step #5 – Keep Pace with Change:
Recent Keynote – The Hard Benefits of XM | https://cemnext.com/xmroi2023