🖐 The Five Avoidable Mistakes of 80% of Customer Experience initiatives

Strategic positioning of customer experience is now widely recognized as a key to business success.

If you’re customer-first and do it in a smart way, then it can help the company.

Gartner 2021

Unfortunately, the majority of many well-intended CX initiatives become a victim of organization inertia and bureaucracy and sink to the level of metrics on dashboards buried in functional departments.

At best these failing efforts deliver small incremental performance improvements rather than providing the customer and business insights necessary to strategic success.

We have identified five major errors and causes of failure

1. Top teams have unreasonable expectations of CX success

2. Customers needs are not clearly defined from the Outside-In

3. CX Initiatives are not implemented with transformation in mind.

4. CX Initiatives focus on the wrong measures, rather than successful customer outcomes.

5. CX Initiatives go way down deep into functional complexity

👉 Error #1: Top teams anticipate CX Success without understanding the enterprise was never designed to do this stuff.

Talking about customer experience and implementing the changes necessary to delivering CX success are two quite distinct things. Many organizations brief their senior people with the importance of the business transformations underway, why a focus on the customer is essential to survive and thrive, and why it is necessary that the dots are connected from every activity to the customer experience. Fair enough. However, Top teams then anticipate internal leadership towards customer centricity but at the same time do not enable the underlying functions to realign to achieve successful customer outcomes.

The organization structure, rewards systems and technology were never designed to deliver great customer experiences

The realization that the organization structure, rewards systems and technology were never designed to deliver great customer experiences, they were in fact originally designed with an industrial age mindset to achieve industrial age goals. To achieve strategic CX success, it is necessary to understand the limitations imposed by inside-out thinking (getting better at doing stuff faster) and help the organization migrate to Outside-In thinking and practices (alignment to delivering Successful Customer Outcomes)

👉 Error #2: Customers needs are not clearly articulated and underpinned by smart Outside-In metrics

The challenge here is two-fold. Do we understand who our customers are, and what success looks like from their perspective?

It is frequently observed that 80% of profit comes from 20% of customers however organizations are especially fickle when it comes to understanding where they should focus limited resource to get the maximum sustained return from the appropriate customers.

Good discipline here is about identifying the categories of customer and prioritizing them in terms of needs and success. That can mean migrating away from undesirable customers. Intrinsic in this failure is arbitrarily segmenting customers by circumstance (where they are based, the length of relationship, immediate spend available etc.) rather than categorizing customers based on their needs.

Needs assessment is NOT about asking customers what they want.

Needs assessment is NOT about asking customers what they want.
If you asked your kids what they want for dinner, don’t be too surprised if they say burgers, ice cream, chocolate and gummy bears, on one plate. That question is just plain stupid. So why go asking customers what they want?

Smart CX companies figure out their customer needs even when the customer doesn’t know them. Case in point would be the launch of the iPhone more than a decade ago.

Apple’s genius was in understanding the new customer and getting ahead of the game to design products and services that met, at the point of launch, something customers could never have articulated.

This is not, however, an excuse to stop listening to customers, that is more essential than ever before. Just stop asking them dumb questions which may cause you to do the wrong things (rather like Nokia did).

👉 Error #3: For CX initiatives delivering success will require change and transformation

This is a very common problem and is rooted in the idea that CX initiatives are just another thing to integrate into the existing ways of working. This couldn’t be further from the truth. A fundamental of successful CX initiatives is identifying and implementing the ongoing change required across the enterprise to align everything to Successful Customer Outcomes.

align everything to Successful Customer Outcomes.

Once the customer needs are articulated work backward to recraft the appropriate structures that will guide the enterprise progressively towards success. That will, of course, require potentially significant changes to the shape and technology of how work gets done. It will reach into every nook and cranny of the business. Ultimately the organization may look quite different from the industrial age model and will become shaped to achieve the ongoing change brought about by the digital revolution.

👉 Error #4: CX Initiatives focus on the wrong measures, rather than successful customer outcomes.

The Successful Customer Outcome is like the beacon on the hill; everyone should be aligned and progressively moving in that direction. If your metrics are not contributing to that alignment, you may be getting better at doing the wrong things (in the context of delivering an optimized CX).

There is a remarkable lack of science in this sphere of CX Initiatives.

Here’s a good question to ask anyone in the business “is everything you are doing aligned to delivering a successful customer outcome?” and if the answer comes back with anything other than “yes, 100%” you may be doing dumb stuff really well. The why of that is easy to understand – you get what you measure, and frequently companies excessively measure outputs (what is produced) rather than business outcomes (what is delivered).

If you task people to measure outputs and reward them for improving those outputs, there is often a repeated disconnect between the work performed and the end customer delivery. Getting a balance right here is essential.

There is a remarkable lack of science in this sphere of CX Initiatives.
Reliance on simplistic measurement systems, with ‘one question rules them all’ approaches is not only misleading but may cause you to do precisely the wrong things.

👉 Error #5. CX Initiatives go way down deep into functional complexity

CX Initiatives have lofty visions but all too often become bogged down in organization politics and the natural resistance to change. Often the local leadership pays lip service to the customer experience ‘it is not my job after all’ and this resulting crawl ultimately thwarts the CX initiative.

focus on winning the triple crown – simultaneously improving the Customer Experience, Reducing Costs and Growing Revenues

To deliver and ensure ongoing success, the guiding light of the Successful Customer Outcome and it is associated focus on winning the triple crown – simultaneously improving the Customer Experience, Reducing Costs and Growing Revenues – should be on every agenda in the business. Linking the triple crown across the departments and divisions dispels the practical objections as everyone becomes accountable for demonstrating their substantial triple crown contribution. This, in turn, ensures a significant contribution to delivering the ROI for the CX Initiative.

There are many bear traps and blind alleys to avoid on the journey to delivering CX success however an understanding of the most common errors will ensure a greater chance of success. After all the goal is to deliver strategic Successful Customer Outcomes that result in terrific and rewarding customer experiences.


Do you want to embrace advanced Customer Centric thinking and become Outside-In?

I have just done a 3 minute explainer video for Outside-In – see it here: https://bit.ly/OIDifference

Then follow these steps….

Step #1 – Get The Book:
Outside-In The Secret *FREE* | https://bit.ly/OI2021now

Step #2 – Get The Training:
Certified Outside-In Master® | https://bit.ly/COIM2021
Certified Process Professional Master®  | https://bit.ly/CPPM21
Accredited Customer Experience Master®  | https://bit.ly/ACXM2021

Step #3 – Get the Software:
Parallel | https://bit.ly/Parallel2021

Step #4 – Connect With The Community:
LinkedIn | https://bit.ly/Steve2021

Step #5 – Keep Pace with Change
Recent Interview | http://bit.ly/STInnovation

Step #6 – New Article – Customer Obsession 
LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN

How to Meet the challenge of the Digital Customer

Executives are struggling. There is a collective fear of the Kodak Moment, where previously established businesses evaporate like the morning mist. This fear is driven by the unsettling realization that the Digital Customer is literally changing everything, and if your business relies on outdated techniques and approaches (you know who you are) then you will indeed experience a rather unpleasant surprise. 

Executives are searching. Then there is the good news that online conferences, seminars, and workshops are full to overflowing with questful people looking for the answer. That’s good, however, 90% of what they hear and see is simply putting ‘lipstick on a pig’.  It is the same old same old adopting fancy language and claiming salvation -if you would just follow the script and suspend your fear, uncertainty and doubt.

The new Kodak Moment is when you realize that Customer Needs have shifted so significantly from your products and services that it is too late to change

Avoid the Kodak Moment and let’s all get more scientific about the Customer Experience.  
https://www.cxobsession.com/2016/05/27/how-to-meet-the-challenge-of-the-digital-customer-video-free-book/

Executives are frustrated. The foolhardy keep hoping that doing the same thing faster will produce a different result. Isn’t that the definition of insanity? Meanwhile inexperienced youngbloods advocate revolution and change, without fully comprehending how the future is actually, pragmatically going to work. But there might be hope for some.

Executives (increasingly) are getting it. There are some refreshing conversations driven by leaders who are guiding their people, customers and shareholders to higher ground and safety. They are building new capability and bringing a far sight vision into today’s reality. 

The challenge? How do you engage with the enlightened and get with the survivors, nay the thrivers, for the next decade? Well, not surprisingly that is what many of my talks and work with global leading companies are all about. So when one of the most successful CEO’s challenged me to write something that would light the fire of those still gripped by fear I stepped up. Watch the two minute video and download the FREE book , and then join us on the journey.

Let’s all get more scientific about the Customer Experience. 
https://www.cxobsession.com/2016/05/27/how-to-meet-the-challenge-of-the-digital-customer-video-free-book/

Do you want to embrace advanced Customer Centric thinking and become Outside-In?

I have just done a 3 minute explainer video for Outside-In – see it here: https://bit.ly/OIDifference

Then follow these steps….

Step #1 – Get The Book:
Outside-In The Secret *FREE* | https://bit.ly/OI2021now

Step #2 – Get The Training:
Certified Outside-In Master® | https://bit.ly/COIM2021
Certified Process Professional Master®  | https://bit.ly/CPPM21
Accredited Customer Experience Master®  | https://bit.ly/ACXM2021

Step #3 – Get the Software:
Parallel | https://bit.ly/Parallel2021

Step #4 – Connect With The Community:
LinkedIn | https://bit.ly/Steve2021

Step #5 – Keep Pace with Change
Recent Interview | http://bit.ly/STInnovation

Step #6 – New Article – Customer Obsession 
LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN

See you on the inside.

Three Secret (Top Team) Reasons why we have to get more scientific about the Customer Experience

Complexity is an insidious thing. Humans seem unable to keep things simple and will add rules, reporting lines, and complications seemingly for the fun of it. And process people take it to a whole new level.

Why is that so? There is a simple answer, but many people don’t like it, or don’t want to admit it; if you pay people for doing dumb stuff they get really smart at it.

Are you rewarding people for doing dumb stuff?

Politicians are especially good at creating fiefdoms and empires, and the ones really clever at that rise above the rest, making the problem progressively worse by in-turn recruiting like minded people. 

Now as much as humans have traditionally done this, there is a new kid on the block. And this new kid is defining a whole new way of being, one that is built and operated with the customer at the center of everything.

Don’t get me wrong, it isn’t that people haven’t talked about the customer before, just this time it is very different. The new game is all about customer experience management (CEM). 

Here are a few of the meaningful stats that back this up.

According to Gartner, 89% of all businesses will compete on customer experience this year.

Another 89% believe customer experience will be their main differentiator by 2022.

The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience.

 84% of companies who claim to be customer-centric are now focusing on the mobile customer experience.97% of global consumers cite customer service as important in their brand choice and loyalty.

CX also influences on-the-spot purchasing, too – as 49% of buyers have made impulse purchases after receiving a more personalized experience.

BPG Research 2021

And for those organizations effectively embracing the customer experience CEM is much more than journey mapping and the surface experience. For the leading companies, CEM is the opportunity to connect everything they do, from the customer interaction, right through to individual task, activity, and systems that support them.

Interestingly this eradicates unnecessary complexity and creates a virtuous circle. You figure out what a successful customer outcome looks like, you align everything you do to achieve it, the customer ‘gets it’ and comes back for more, and you evolve the customer experience to be even better next time. 

It is a bit like a fitness regime as you get fitter, you get faster, you become better, and what was once difficult becomes easy.

👑 Those who Get It Win the Triple Crown

Not surprisingly great CEM drives down the cost of delivery, improves service and grows revenue. This triple crown of deliverables becomes the tangible measure of success for Customer Experience Management.

And as if this wasn’t motivation itself to do more CEM the work environment is simplified; we can increasingly reward each other for delivering results and outcomes (doing the right thing), rather than just measuring and rewarding what we do (doing things right).

That is what I mean when we say ‘let’s get more scientific about the customer experience’

Do you want to know more?

Do you want to embrace advanced Customer Centric thinking and become Outside-In?

I have just done a 3 minute explainer video for Outside-In – see it here: https://bit.ly/OIDifference

Then follow these steps….

Step #1 – Get The Book:
Outside-In The Secret *FREE* | https://bit.ly/OI2021now

Step #2 – Get The Training:
Certified Outside-In Master® | https://bit.ly/COIM2021
Certified Process Professional Master®  | https://bit.ly/CPPM21
Accredited Customer Experience Master®  | https://bit.ly/ACXM2021

Step #3 – Get the Software:
Parallel | https://bit.ly/Parallel2021

Step #4 – Connect With The Community:
LinkedIn | https://bit.ly/Steve2021

Step #5 – Keep Pace with Change
Recent Interview | http://bit.ly/STInnovation

Step #6 – New Article – Customer Obsession 
LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN


The North Star Metric and Why You Need It Now

Have you got a North Star metric? It’s one of the essential things for any company looking to innovate and drive growth. If you haven’t created one yet, it is time to seriously figure it out. And today, I will be explaining what a North Star metric is, why it’s essential, and how to come up with one.

The North Star metric is the most critical. It is that Metric that would consistently deliver Successful Customer Outcomes (SCO’s) and drive sustainable growth if you focus on above all else.

For Facebook is ‘daily active users,’ Airbnb is ‘nights booked,’ and for the BP Group, ours is ‘monthly organization upskilling.’

Why is having one important?


Because delivering SCO’s and driving change is a lot of work, and it’s easy to dilute effort and resources on things that don’t move the needle. Additionally, getting distracted with the latest and shiniest new ideas is a common problem. Having a North Star metric keeps everyone in your company focused on the most critical Measure for your company’s success. Chosen wisely, it will connect the dots from the front line to the top team

Creating Your North Star metric

You may already have created it in your Successful Customer Outcome Canvas®[1] (SCOC®). Even if you haven’t yet the steps are straightforward by examining your current key performance indicators and assessing what could be a lead Metric. Examine the metrics in the context of what creates the best outcome, for the business and the customer. It is especially effective when you aggregate the SCOC’s against all your customer categories and bringing out the most significant ones and deciding decide which is the most essential Metric.

Defining that North Star metric can have a considerable impact not only on your immediate customers but on how your company operates overall.

Your North Star metric will be different from other organizations, as is how it’s rolled out and communicated.

Connect the dots, Draw the Lines

Anyone involved in delivering Successful Customer Outcomes and driving growth for your company, from the ‘C’ suite to the marketing team to the operations team and all of your external agencies, should be clear on your North Star metric and their role in driving it forward. If you don’t have one and your success maybe isn’t where it needs to be, perhaps you should consider defining one for your organization.

  • Set up a time with key stakeholders,
  • Identify your customer categories,
  • Agree on the SMART needs,
  • Choose the most important one, then
  • Brainstorm what it should be across the entire organization.

It starts with understanding who are your best customers are and why. You will need to cut through all distractions and noise to identify the one metric that will have the most significant and most sustainable impact on your business performance.

It’s a significant process, and sometimes it can be challenging to see the forest for the trees.

It will take a concerted effort, but it is one of the most worthwhile things an organization can do to connect the strategy to execution. Realistically isn’t that desirable for every organization seeking to make winning systematic?

The Guiding Light

The North Star metric becomes the guiding light. It is tangible, objective, and touches everyone and everything. It is a simple concept and as a result everyone can understand it.

You can explore the North Star Alignment approach within the Certified Outside-In Masters® program. Review the short video introduction here:
https://cemnext.com/oi2020


[1] The Successful Customer Outcome Canvas® is a technique within the CEMMethod®. This technique and its companion approach can be reviewed here. https://cemnext.com/customergame


Other Useful Resources

I have just done a 3 minute explainer video for Outside-In – see it here:
https://experienceprofessional.com/oivideo

How to become Outside-In
Step #1 – Get The Book: Outside-In The Secret *FREE* https://bit.ly/OI2021now  

Step #2 – Get The Training:

Certified Outside-In Master® | https://cemnext.com/oi2020
Certified Process Professional Master®  | https://bit.ly/CPPM21  
Accredited Customer Experience Master®  | https://bit.ly/ACXM2021  

Step #3 – Get the Software:

The Experience Manager | https://bit.ly/TEM2021  

Step #4 – Connect With The Community:

LinkedIn | https://bit.ly/Steve2021

Blog | https://bit.ly/CXO2021

BPG Website | https://bit.ly/BPG2021

Steve Towers Web  |  https://bit.ly/SBT2021

Twitter | https://bit.ly/SteveTowersTwitter

YouTube | https://bit.ly/ST_Youtube

The Crazy Secret of the Worlds Top Five…

Hey Hey!

I just wanted to reach out, so you don’t miss out on this limited time offer on my new book Outside-In The Secret of the 21st c. leading companies.

You might be thinking, what is Outside-In?

To sum it up, ‘Outside-In The Secret’ reveals the fundamental difference between the top-performing companies and the failing also-rans. It is a massive shift in perspective that revolutionizes work forever.

The insights shared are based on my work and research with companies like BMW, Emirates, Zara, Zappos, and Amazon over the last two decades.

But hey, don’t just hear it from me…

So, I have codified the learning and the ‘Secret’ approaches, tips, tricks, and hacks to make them accessible to all. Initially published in 2010 and it is now wholly updated as Edition 10!

My colleague and BP Group co-founder says this…

Why You Should Read Outside-In The Secret

You may be wondering why you should invest your precious time reading this book. With all the pressures of the current business climate, why will this investment be worthwhile?

I’d like you for a moment to think of ‘high jumping.’ This is a sport that has been pursued actively from the Ancient Greeks in the original Olympics to modern times. And for nearly 3,000 years, people jumped using similar techniques. Then an innovator, Dick Fosbery, thought of a new approach that was incredibly simple and yet at the same time delivered ‘breakthrough performance’ levels enabling him to win the gold medal in the 1968 Olympic high jump bar. He leaped over the bar backward, overturning thousands of years of ‘best practice.’

So I would like you to give yourself permission to consider that you, too, can achieve ‘breakthrough performance’ in your own business endeavors. In this book, ‘Outside-In,’ Steve Towers will introduce you to some remarkable concepts that at first seem simple and obvious, and yet when applied, will allow you to win the gold medal in your own field of business.

John Corr, Director, Alix Partners, London, England.

And Guess What? Do you want something special?

It is FREE for a short period of time…

This is what you need to do RIGHT NOW to get your copy:

http://bit.ly/OI2021now

First go to this website and let him know where to ship it to (you’ll have to pay a tiny shipping fee):

http://bit.ly/OI2021now

Secondyou should probably post on FB, tweet, and let EVERYONE else you know about it ASAP (because this cool book promo will be over soon…).

http://bit.ly/OI2021now

This book will be sold retail in 2021 at $30, but you can get it FREE now.

Just go here to see what you need to do next:

http://bit.ly/OI2021now

But you MUST get your copy of this book now. The last time I made an offer like this, I ran out of books within a week ….

So go get your copy now:

http://bit.ly/OI2021now

To Your Success!

P.S. — this book is the real deal. James Dodkins said that it’s: “the map that will allow you to turn your specialized knowledge, talents, and abilities coupled with this new perspective into a way of working that transforms you and your company! This is one of the shortcuts of the New Stellar Performers.” — and TODAY, you can get it for free, right here:

http://bit.ly/OI2021now

My previous book, Dare! Became an Amazon Number 1 Best Seller in February 2020. This book Outside-In The Secret will also be… get your FREE copy here:
http://bit.ly/OI2021now



Uncovering the Secrets of the Top Influencers

Who are the best and what are their secrets?

I revisited my lists of sources, contacts and influencers, brought them up to date (the last two years or so) and collated the best across the domains I operate in. I included the recent Award winners acknowledged for their contributions to business. The result you can access below which contains the people, their LinkedIn connections, their best videos and in some cases additional resources.

My work takes me all over the planet and I get to meet some awesome people who are generous with their time and ideas. I then test, optimise and codify these great ideas into techniques and approaches we can all access.

Dare! Amazon Number 1 Best Seller (2020)

I was relating this approach at a keynote in a conference in Romania recently following the publication of our new Amazon best selling book Dare!

The keynote went well (see the extract version below) and everyone adjourned to the bar to relax and network.

At that drinks reception several people wanted to know my sources of inspiration, so naturally, we started trading names, some well known and some not yet so. As I was doing this it struck me this was one of the most commonly asked questions whether I am talking or working with some of the leading companies on the planet. So an idea was born…

Steve’s keynote in Bucharest in February 2020

Who are the best and what are their secrets?

I revisited my lists of sources, contacts and influencers, brought them up to date (the last two years or so) and collated the best across the domains I operate in. I included the recent Award winners acknowledged for their contributions to business. The result you can access below which contains the people, their LinkedIn connections, their best videos and in some cases additional resources.

So the next time someone asks me a question about influencers I am going to point them here!

All the Best, Keep safe and well,
Steve

Customer Experience, Customer Service, Leadership and Operational Excellence

Click the image to access videos, books and other resources!

Do you want to embrace advanced Customer Centric thinking and become Outside-In?

I have just done a 3 minute explainer video for Outside-In – see it here: https://bit.ly/OIDifference

Then follow these steps….

Step #1 – Get The Book:
Outside-In The Secret *FREE* | https://bit.ly/OI2021now

Step #2 – Get The Training:
Certified Outside-In Master® | https://bit.ly/COIM2021
Certified Process Professional Master®  | https://bit.ly/CPPM21
Accredited Customer Experience Master®  | https://bit.ly/ACXM2021

Step #3 – Get the Software:
Parallel | https://bit.ly/Parallel2021

Step #4 – Connect With The Community:
LinkedIn | https://bit.ly/Steve2021

Step #5 – Keep Pace with Change
Recent Interview | http://bit.ly/STInnovation

Step #6 – New Article – Customer Obsession 
LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN


Learn the 8 questions that transform your Customer & Employee Experiences forever

FREE webinar from the BP Group
Access this FREE webinar featuring the OUTSIDE-IN STRATEGIC MATRIX (OISM) and the SUCCESSFUL CUSTOMER OUTCOME CANVAS (SCOC)

Access this powerful toolkit with downloadable templates to use immediately.

Keeping it Simple works best

What will they do for me?

Change your perspective to looking at your life and work to the Outside-In (the way guys like Jeff Bezos and Gary Vaynerchuk do). You will probably never think of the world in the same way again.

Signup here now – https://cemnext.com/customergame

Here are some of the testimonials that talk about the approaches:
You have impacted the lives of many of us in the Business Process Management community, in a big way in our career journey. Our success can be attributed to your insights on Outside-In Thinking and Customer Experience, among others.
Mashaba Mulaudzi, Manager Process Innovation, South Africa

What an amazing journey to Accredited ACX Coach,
this experience has completely transformed how we measure, collaborate, communicate and innovate with the customer in mind. Keen to guide the next willing souls on this journey.
Durrel Ramrathan, ACX Master Coach

A year after CPP training in London just wanted to shoot a note of my continued gratitude. Hope to remain involved in the CX events and work with you again..that training was beyond invaluable.
Juliana Coates – Member Services, University of Albany, New York

I’m writing to endorse BPGroups Certified Process Professional Masters program. It completely changed the way I think about a process.

Steve Towers and the BP Group taught us amazing secret techniques of process improvement. The program provided me with the ability to apply all the learnings immediately after the training. Very effective training with a wealth of knowledge to share. This is a must training for everyone who’s interested in making a process better!
Maria T Ferreira AVP – Client Experience Process Improvement at Citi

Signup here now – https://cemnext.com/customergame

OutsideIn goes ONLINE with Steve Towers

Hey, Steve here,

We all know times are difficult so I wanted to use the current challenges of many of us in self-isolation to our collective advantage and launch a spiffy online series of sessions focused on the very latest ‘Next practices’ to complement your customer experience/process certification.

Steve keynoting in Romania in March 2020

For the first time ever, I’ll be teaching Outside-In 2020 Vision Workshop starting soon with SIX sessions over SIX weeks, and then a Bonus seventh session.

This training will be held online in a live weekly interactive video class. You’ll get your questions answered, see live-action, and practice with others. Each week will be about 3 hours.

If you’ve already found value in customer experience and process thinking, and want to go farther, I hope you join these sessions.


DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO


Explore Deeper Outside-In

This will be an opportunity for people already using the CEMMethod to go farther and to systematically explore significant areas of process and customer experience transformation. Working together as a group we can learn from and be inspired by each other, as well as gain from Steve’s experience.

We will learn…

  • New Outside-In principles.
  • New methods and formats.
  • Learn more about advanced Outside-In practices.
  • How to deal with challenges we’ve encountered – in our own work and with the people in our organisations.
  • Learn and begin to deploy the Outside-In Customer Performance Landscape. This is a powerful tool that literally connects the dots of everyone and everything an enterprise does.
  • How to integrate the different approaches and formats into a single approach.

Woven into the teaching, we’ll have the opportunity to explore unexpected aspects of Outside-In and the CEMMethod as they emerge.

Because this work is operating on a different level than most of us are accustomed to, frequently small (or big) “misunderstandings” on the part of the unconscious mind can hold us back — until our system “gets it.” We will explore how to identify these “misunderstandings” and how to create new insights and “aha” moments.
 
DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


My personal interest in teaching this

From my experience so far, I believe thinking and practising Outside-In has the potential to guide each of us individually on a path that is transformative. And because it brings more wisdom, clarity, compassion, and humour, it can bring needed healing and transformation to our world.

I would like to support those wanting this deep transformation, and those wanting to coach others, to have the skills and experience that will make this possible. That’s the purpose of this Advanced Outside-In Training for 2020.

I’ll be including as much as I can fit in of what I’ve learned over the past two decades exploring this work in my own life.
 

Seeing Outside-In online soon

Live Online Video Training

This will be an online course, so you can participate from any location. We’ll have interactive video, so it will be much like in-person training — except you won’t have any travel costs.

A big benefit from this course will be participating in the paired exercises with coaching available. Each exercise will take us into different Outside-In territory. 

Training Dates & Times

We’ll meet approximately 3 hours, once a week, for 6 sessions.
After the training, there will be a bonus coaching session to help integrate the learning.

DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO

How this Online Training Works

  • The training will happen online through Zoom.
     
  • This will be an extended training, meeting approximately 3 hours, once a week, for 6 sessions. Each session we’ll learn at least one new format. As with the live training, I’ll demonstrate each new method, you’ll be able to practice each method, and we’ll have time for discussion afterwards.
     
  • We’ll be able to include everyone’s video feed so that we can see and hear each other. When I’m talking you’ll see and hear me. Then when I do a demonstration, you’ll be able to see me and the work I am doing. When there’s a discussion, we’ll be able to see who is sharing.
     
  • We’ll be able to do exercises in pairs, by using Zoom’s “room” feature. Each pair will have their own “video room” to do the exercise, and you’ll be able to raise your hand and call me into your room if you want coaching assistance. Once the exercise is done we’ll return to the meeting as a group.
Access the recordings of the sessions, anywhere anytime to suit your Needs.

 Recordings You Can Review
Each training session will be recorded, and you’ll have the opportunity to view the recording as many times as you like in between sessions. If you have to miss a session, you can catch up by viewing the video. The recordings will remain available (to training participants only), until 2 weeks after the last training session.

Extra Support
Included in this training, I’m offering a follow-up group coaching session, (meeting online and recorded), just for participants in this training. The intention of this coaching session is to support you in integrating your new learnings about Outside-In, in your life and your ongoing practice. You’ll be able to share how things are going and ask questions about challenges, or anything else.
 
Who is Eligible
If you’ve already found value in customer experience, process thinking or Outside-In, and want to go farther, I do hope you will join us on this exciting journey. Of course, if you have gone on further to become a Master or Champion this training will help you be even more effective.
Check with us if you have any questions.


DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO

 
Technical Requirements
To participate you’ll need access to the internet, and have a computer or laptop with a webcam. We’ll ask you to participate in a very brief set up a meeting ahead of time, to make sure you can log into the meeting successfully.

Investment: $297 EARLY BIRD – $597 FULL PRICE –  Register Here Now
This includes…

  • the online course of 6 sessions,
  • the 1 follow-up coaching session, and
  • access to video recordings during the training period
  • an advanced copy of my new book ‘Outside-In 2020 vision’
  • access to a dedicated and exclusive WhatsApp Outside-In group
  • certification and accreditation
  • lifetime access to The Experience Manager

Because this is an extended training, after each session if you have suggestions or questions you’d like me to address at the next meeting, you can email or WhatsApp them to me.


DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO


Group Size: We’ll be limiting the group size, so register soon if you want to be sure to have a seat at the ONLINE table.
 
If you’ve already found value in Customer Experience, Process Management or Outside-In, and want to go farther, I hope you join this training.

I am very much looking forward to it and meeting with you soon,

Steve Towers

This works way better than any tips or techniques…

Hi – Steve here 🙂

I’m a real sucker for great new tips, techniques, tools, shortcuts, “hacks” and other quick ways of getting better results from our processes and customer experiences.

But the truth is that the big wins don’t come from tips or tricks.

They come from getting the fundamentals right. Again and again.

Fundamentals like really understanding your customers (internal and external) so your products and services are what they need (not just what you think they want).

Fundamentals like having understanding the successful customer outcomes before you ever meet or work with them, so your processes and experiences build credibility and trust quickly.

Fundamentals like follow-up and nurturing your relationships so they are top of the priorities when your customers need to change things.

Fundamentals like being able to  “meet” face to face, on the phone, or via a webinar or web page (and by “meet”, I mean help a customer get the best from their experiences and processes, understand their problems, the potential solutions, and decide how to change things to meet ever-changing needs).

Master the fundamentals and the little tips and tricks will improve your results even further.

Get the fundamentals wrong and all the tips, tricks or clever techniques in the world won’t hurt.

– Steve

PS If you’d like to get my very best training, insights and personal support to help you align your processes and experiences for all your customers (internal and external), why not join me for my new ONLINE training program? Click here for more details.

SEVEN STEPS TO ENSURE YOUR PROCESSES AND CX ARE TIP-TOP FOR 2020

INTRODUCING… the much requested (and anticipated) now available ONLINE Outside-In training.

To compliment our globally successful classroom program (now 118 countries with 100,000+ certified professionals) I am running SIX online live sessions over SIX weeks.

If you are already qualified it is 80% NEW STUFF. If you are not then COME ON DOWN. Early Bird registration now Open.

Download the one-pager here
Early Bird registration now Open.