Is Your Call Centre killing Great Customer Experiences? (Part 2 of 3)

Contact center metrics may be crippling you

Part Two. In Part One we reviewed how poor metrics drive bad behaviours. Lets dig deeper with a typical scenario…

And if you think this experience is unusual grab a coffee and google ‘poor customer experiences’.

Leadership Delusion

The leadership team can talk until they are blue in the face about customer centricity but if they insist on metrics designed for running factories everyone suffers. Here’s another typical conversation:

In all three instances the customer did not achieve a Successful Outcome.
In fact there is now more effort required by the customer, and also more cost and time to be incurred for the organisation if the customer does follow through. If the customer doesn’t bother that is more potential revenue lost.

So how does this organisation look to the browsing customer?
Pretty awful to say the least.

We know why this is so. Organisations like this are focused on measuring Outputs, rather than measures of Successful Customer Outcomes. If it is so obvious why is it so many persist in this Failure-Demand cycle?

Because they are measuring the wrong things.
And guess what? Yes, they will have automated those measurements and put them on fancy management dashboards so everyone can feel happy. Except the customer of course. But what does that matter?

In Part Three – a big reveal. A couple of techniques that will help shape Successful Customer Outcomes brought to you from companies like Amazon, Zara, Zappos and Emirates.

Now, please remember if you pay people to do dumb stuff they will get really smart at it.

Join our upcoming Coaching and Accreditation sessions online, LIVE & Interactive

Do you want to embrace advanced Customer-Centric thinking and become Outside-In?

https://lnkd.in/djWxB8m

👉 Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59

👉 Step #2 – Get The Book: Outside-In The Secret *FREE*  https://bit.ly/OI2021now

👉 Step #3 – Connect With The Community: https://linktr.ee/SteveTowers

👉 Step #4 – Keep Pace with Change: Recent Keynote – The Hard Benefits of XM | https://cemnext.com/xmroi2023

👉 Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)

The Crazy Secret of the Worlds Top Five…

Hey Hey!

I just wanted to reach out, so you don’t miss out on this limited time offer on my new book Outside-In The Secret of the 21st c. leading companies.

You might be thinking, what is Outside-In?

To sum it up, ‘Outside-In The Secret’ reveals the fundamental difference between the top-performing companies and the failing also-rans. It is a massive shift in perspective that revolutionizes work forever.

The insights shared are based on my work and research with companies like BMW, Emirates, Zara, Zappos, and Amazon over the last two decades.

But hey, don’t just hear it from me…

So, I have codified the learning and the ‘Secret’ approaches, tips, tricks, and hacks to make them accessible to all. Initially published in 2010 and it is now wholly updated as Edition 10!

My colleague and BP Group co-founder says this…

Why You Should Read Outside-In The Secret

You may be wondering why you should invest your precious time reading this book. With all the pressures of the current business climate, why will this investment be worthwhile?

I’d like you for a moment to think of ‘high jumping.’ This is a sport that has been pursued actively from the Ancient Greeks in the original Olympics to modern times. And for nearly 3,000 years, people jumped using similar techniques. Then an innovator, Dick Fosbery, thought of a new approach that was incredibly simple and yet at the same time delivered ‘breakthrough performance’ levels enabling him to win the gold medal in the 1968 Olympic high jump bar. He leaped over the bar backward, overturning thousands of years of ‘best practice.’

So I would like you to give yourself permission to consider that you, too, can achieve ‘breakthrough performance’ in your own business endeavors. In this book, ‘Outside-In,’ Steve Towers will introduce you to some remarkable concepts that at first seem simple and obvious, and yet when applied, will allow you to win the gold medal in your own field of business.

John Corr, Director, Alix Partners, London, England.

And Guess What? Do you want something special?

It is FREE for a short period of time…

This is what you need to do RIGHT NOW to get your copy:

http://bit.ly/OI2021now

First go to this website and let him know where to ship it to (you’ll have to pay a tiny shipping fee):

http://bit.ly/OI2021now

Secondyou should probably post on FB, tweet, and let EVERYONE else you know about it ASAP (because this cool book promo will be over soon…).

http://bit.ly/OI2021now

This book will be sold retail in 2021 at $30, but you can get it FREE now.

Just go here to see what you need to do next:

http://bit.ly/OI2021now

But you MUST get your copy of this book now. The last time I made an offer like this, I ran out of books within a week ….

So go get your copy now:

http://bit.ly/OI2021now

To Your Success!

P.S. — this book is the real deal. James Dodkins said that it’s: “the map that will allow you to turn your specialized knowledge, talents, and abilities coupled with this new perspective into a way of working that transforms you and your company! This is one of the shortcuts of the New Stellar Performers.” — and TODAY, you can get it for free, right here:

http://bit.ly/OI2021now

My previous book, Dare! Became an Amazon Number 1 Best Seller in February 2020. This book Outside-In The Secret will also be… get your FREE copy here:
http://bit.ly/OI2021now



Innovators Innovating Innovation

Limiting mindsets. A scourge of modern times and a limit on human performance keeping us in thought straight jackets.

Dare! Amazon Number 1 Best Seller (2020)

If you want something new you have to stop doing something old

Peter Drucker

So what are modern day thinkers and Innovators doing to break out of preconditioned constraining beliefs? Well if you google ‘innovation’ you get 1,650,000,000 (one billion, six hundred and fifty million) responses which would be a bit of light reading for the weekend 😉

So I tried another tack and thought about the best online videos and books featuring innovation, and yes there is a fast track way to watch and hear the thoughts of today’s greats, in action doing their innovative things.

Who are the best and what are their secrets?

I revisited my lists of sources, contacts and influencers, brought them up to date (the last two years or so) and collated the best across the domains I operate in. I included the recent Award winners acknowledged for their contributions to business. The result you can access below which contains the people, their LinkedIn connections, their best videos and in some cases additional resources.

So the next time someone asks me a question about TipTop Innovators and influencers I am going to point them here!

All the Best, Keep safe and well,
Steve

Innovation Experts 2020

Click the image to access videos, books and other resources!


https://tiptopinfluencers.com/tiptopinnovators

TipTop Influencers

Yesterday someone asked me why was I publishing all the FREE material?

Well, in my line of work I am so often asked ‘who is the best person to watch on youtube about y?’ and of course each of us has our go-to person or people that we always mention. Terrific speakers and storytellers alike but I wanted to go one step further and collate some favourites. But then can it just be my opinion (as good as that could be?). No.

So I have scoured the web for the organisations who take time to run Awards programs and pass on that information for broader consumption. You could of course just go on Youtube and search for hours (and days) but these Tiptop Influencer lists make short work of that.

What is the key that picks any lock?

Patterns. They are Fascinating. If you can understand them, and model them then you can deliver amazing results.

When I was a young kid I loved the weather forecast on TV. All those swirly lines (isobars as I was later to discover) and fronts.

Then I discovered astronomy, got a telescope, and stared in awe at the planets, stars and galaxies. It was mind blowing how they all worked together through invisible forces.

Then a good childhood friend of mine introduced me to chess. Amazing, wow! I studied openings and endings and everything in between. The great world champions, Tal, Botvinnik, Fisher and Magnus Carlsen.

Then came meditation and brainwaves. I dabbled with gamma, alpha, beta, theta and Delta and watched them represent our brain processes. I love neuro-science. Then I discovered love, the crazy emotional ups and downs, the exhilaration, heartache and the deep deep introspection.

So what do all these things have in common? Yes, patterns! If you can ‘see’ the pattern, figure them out then you too can become good with them.

Something occurred to me – were our lives governed by patterns? That ‘aha’ moment took me on a career path initially in Industrial Engineering, then Process Reengineering, then Systems Engineering, Enterprise Architecture, and even into Neuro-Linguistic Programming, Medical Hypnotherapy and Reiki.

My life can be summed as one of trying to understand patterns of energy, how they relate and how they work.

Patterns have worked for me, whether in my business life, personal (can anyone truly understand our partners and children?!), hobbies, music and so much more. By studying the greats, people, organisations, mentors and leaders you can model their patterns, codify them and share with others.

That is what, with some great friends and colleagues, we have done in and around Experience Management, whether that is writing bestselling books, developing business transformation methods, launching new software tools or simply living better lives. Working with the worlds best companies we picked apart the complexity and saw the simple beauty of approaches that work outstandingly every time without exception.

And now we have brought them online. We have unpacked the wisdom, applied pragmatic techniques and repackaged the patterns into workable replicable behaviours that we can all learn and make our own.

Please join us on this incredible journey in the next few weeks.

As a primer this course is running now – Outside-In Vision.

6 weeks at 3 hours per week to learn and practice the patterns that win the game for the worlds leading companies.

Join us live or watch the recorded interactive hands-on sessions at a time to suit you. You may just have discovered the key that picks any lock.

https://oi2020vision.eventbrite.com

Congratulations to Ridwan Gattoo ACX Mentor

Congratulations to a newly qualified ACX Mentor Ridwan Gattoo in South Africa! Having qualified through the ACX Professional, ACX Masters and now the ACX Mentor Ridwan has passed all the tests to be a qualified ACX Mentor.

Congratulations Ridwan!

Find out more about the Certification and Accreditation programs at the https://www.bpgroup.org – Online and Inclass, Customer Experience, Process Management, Outside-In and customised to your needs.

Connect with Ridwan at:
https://www.linkedin.com/in/ridwan-gattoo-7ba8b883/

Learn the 8 questions that transform your Customer & Employee Experiences forever

FREE webinar from the BP Group
Access this FREE webinar featuring the OUTSIDE-IN STRATEGIC MATRIX (OISM) and the SUCCESSFUL CUSTOMER OUTCOME CANVAS (SCOC)

Access this powerful toolkit with downloadable templates to use immediately.

Keeping it Simple works best

What will they do for me?

Change your perspective to looking at your life and work to the Outside-In (the way guys like Jeff Bezos and Gary Vaynerchuk do). You will probably never think of the world in the same way again.

Signup here now – https://cemnext.com/customergame

Here are some of the testimonials that talk about the approaches:
You have impacted the lives of many of us in the Business Process Management community, in a big way in our career journey. Our success can be attributed to your insights on Outside-In Thinking and Customer Experience, among others.
Mashaba Mulaudzi, Manager Process Innovation, South Africa

What an amazing journey to Accredited ACX Coach,
this experience has completely transformed how we measure, collaborate, communicate and innovate with the customer in mind. Keen to guide the next willing souls on this journey.
Durrel Ramrathan, ACX Master Coach

A year after CPP training in London just wanted to shoot a note of my continued gratitude. Hope to remain involved in the CX events and work with you again..that training was beyond invaluable.
Juliana Coates – Member Services, University of Albany, New York

I’m writing to endorse BPGroups Certified Process Professional Masters program. It completely changed the way I think about a process.

Steve Towers and the BP Group taught us amazing secret techniques of process improvement. The program provided me with the ability to apply all the learnings immediately after the training. Very effective training with a wealth of knowledge to share. This is a must training for everyone who’s interested in making a process better!
Maria T Ferreira AVP – Client Experience Process Improvement at Citi

Signup here now – https://cemnext.com/customergame

LIVE online Outside-In with Steve Towers & Partners

I can’t believe it is this simple…

4 Minute overview of the content of the 6 sessions over 6
weeks at 3 hours per week

Hi Steve here, as an aside I first ran these sessions in December last year and they were very well received, despite being on a Sunday, so ignore my comment in the first few seconds about Sunday because they are through the week as well.

You will join for 3 hours per week in a live interactive video call and put to work the techniques I review in the video. Immediately usable with colleagues (near or far) you will innovate new approaches to work as we all grapple with our new normals.

Available across the planet in time zone friendly sessions – watch the overview and click the links below to review the detail and register.

See you on the inside! (I mention Sunday training but that is up to you)

Please keep safe in our new normal and I hope to see you soon in the online sessions! (Live, interactive and hands-on with real case studies).

OutsideIn goes ONLINE with Steve Towers

Hey, Steve here,

We all know times are difficult so I wanted to use the current challenges of many of us in self-isolation to our collective advantage and launch a spiffy online series of sessions focused on the very latest ‘Next practices’ to complement your customer experience/process certification.

Steve keynoting in Romania in March 2020

For the first time ever, I’ll be teaching Outside-In 2020 Vision Workshop starting soon with SIX sessions over SIX weeks, and then a Bonus seventh session.

This training will be held online in a live weekly interactive video class. You’ll get your questions answered, see live-action, and practice with others. Each week will be about 3 hours.

If you’ve already found value in customer experience and process thinking, and want to go farther, I hope you join these sessions.


DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO


Explore Deeper Outside-In

This will be an opportunity for people already using the CEMMethod to go farther and to systematically explore significant areas of process and customer experience transformation. Working together as a group we can learn from and be inspired by each other, as well as gain from Steve’s experience.

We will learn…

  • New Outside-In principles.
  • New methods and formats.
  • Learn more about advanced Outside-In practices.
  • How to deal with challenges we’ve encountered – in our own work and with the people in our organisations.
  • Learn and begin to deploy the Outside-In Customer Performance Landscape. This is a powerful tool that literally connects the dots of everyone and everything an enterprise does.
  • How to integrate the different approaches and formats into a single approach.

Woven into the teaching, we’ll have the opportunity to explore unexpected aspects of Outside-In and the CEMMethod as they emerge.

Because this work is operating on a different level than most of us are accustomed to, frequently small (or big) “misunderstandings” on the part of the unconscious mind can hold us back — until our system “gets it.” We will explore how to identify these “misunderstandings” and how to create new insights and “aha” moments.
 
DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


My personal interest in teaching this

From my experience so far, I believe thinking and practising Outside-In has the potential to guide each of us individually on a path that is transformative. And because it brings more wisdom, clarity, compassion, and humour, it can bring needed healing and transformation to our world.

I would like to support those wanting this deep transformation, and those wanting to coach others, to have the skills and experience that will make this possible. That’s the purpose of this Advanced Outside-In Training for 2020.

I’ll be including as much as I can fit in of what I’ve learned over the past two decades exploring this work in my own life.
 

Seeing Outside-In online soon

Live Online Video Training

This will be an online course, so you can participate from any location. We’ll have interactive video, so it will be much like in-person training — except you won’t have any travel costs.

A big benefit from this course will be participating in the paired exercises with coaching available. Each exercise will take us into different Outside-In territory. 

Training Dates & Times

We’ll meet approximately 3 hours, once a week, for 6 sessions.
After the training, there will be a bonus coaching session to help integrate the learning.

DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO

How this Online Training Works

  • The training will happen online through Zoom.
     
  • This will be an extended training, meeting approximately 3 hours, once a week, for 6 sessions. Each session we’ll learn at least one new format. As with the live training, I’ll demonstrate each new method, you’ll be able to practice each method, and we’ll have time for discussion afterwards.
     
  • We’ll be able to include everyone’s video feed so that we can see and hear each other. When I’m talking you’ll see and hear me. Then when I do a demonstration, you’ll be able to see me and the work I am doing. When there’s a discussion, we’ll be able to see who is sharing.
     
  • We’ll be able to do exercises in pairs, by using Zoom’s “room” feature. Each pair will have their own “video room” to do the exercise, and you’ll be able to raise your hand and call me into your room if you want coaching assistance. Once the exercise is done we’ll return to the meeting as a group.
Access the recordings of the sessions, anywhere anytime to suit your Needs.

 Recordings You Can Review
Each training session will be recorded, and you’ll have the opportunity to view the recording as many times as you like in between sessions. If you have to miss a session, you can catch up by viewing the video. The recordings will remain available (to training participants only), until 2 weeks after the last training session.

Extra Support
Included in this training, I’m offering a follow-up group coaching session, (meeting online and recorded), just for participants in this training. The intention of this coaching session is to support you in integrating your new learnings about Outside-In, in your life and your ongoing practice. You’ll be able to share how things are going and ask questions about challenges, or anything else.
 
Who is Eligible
If you’ve already found value in customer experience, process thinking or Outside-In, and want to go farther, I do hope you will join us on this exciting journey. Of course, if you have gone on further to become a Master or Champion this training will help you be even more effective.
Check with us if you have any questions.


DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO

 
Technical Requirements
To participate you’ll need access to the internet, and have a computer or laptop with a webcam. We’ll ask you to participate in a very brief set up a meeting ahead of time, to make sure you can log into the meeting successfully.

Investment: $297 EARLY BIRD – $597 FULL PRICE –  Register Here Now
This includes…

  • the online course of 6 sessions,
  • the 1 follow-up coaching session, and
  • access to video recordings during the training period
  • an advanced copy of my new book ‘Outside-In 2020 vision’
  • access to a dedicated and exclusive WhatsApp Outside-In group
  • certification and accreditation
  • lifetime access to The Experience Manager

Because this is an extended training, after each session if you have suggestions or questions you’d like me to address at the next meeting, you can email or WhatsApp them to me.


DATES for the Six LIVE Sessions (and timezones)

South Africa – Register Here Now  >> Monday: April 6, 13, 20, 27 May 4, 11 <<

Australasia – Register Here Now  >> Tuesday: April 7, 14, 21, 28 May 5, 12 <<

USA – Register Here Now  >> Wednesday April 8, 15, 22, 29 May 6, 13 <<

Europe – Register Here Now  >> Thursday April 9, 16, 23, 30 May 7, 14 <<


PRICES

Session One Only (to test if this works for you) USD 97 AUD EURO
Session 1-6
(early bird) USD 297 AUD EURO
Session 1-6 USD 597 AUD EURO


Group Size: We’ll be limiting the group size, so register soon if you want to be sure to have a seat at the ONLINE table.
 
If you’ve already found value in Customer Experience, Process Management or Outside-In, and want to go farther, I hope you join this training.

I am very much looking forward to it and meeting with you soon,

Steve Towers

Customer Experience world-class online training

The online ACX Masters program gives Customer Experience and Business Transformation leaders the opportunity to go beyond surface-level presentation and get hands-on, practical takeaways to enable their own successful, business-wide transformations.

Attracting 100,000+ global professionals for those handling seismic business change, this Masterclass provides a Fast track look into customer experience management, change, leadership, BPM and CX space, and the challenges that leading industry professionals are overcoming, both on a macro and micro level.

See the full ACX Masters Level 1-5 online agenda at https://www.cxexecutive.com/agenda.html

Gain the insights from the 2020 Amazon Number One bestseller, ‘Dare! Behind The Scenes Of The Best Business Transformation Project In The World.’ And how large and small organizations can transform their people, processes and performance rapidly with an inclusive approach that delivers successful business and customer outcomes.