Design Thinking – a new dawn for industry?

Google trends tell the story that Design Thinking (DT) tops many executive’s interests in helping deliver progressive services and products in a volatile 2018.

Consultants, Design studios, and so-called business experts have spawned new revenue streams as other management fads, sorry, approaches have declined in popularity.

Just do the math on google with ‘Design Thinking’ harvesting 15.2 million results in 0.4 seconds and the top ten results including training courses, how-to workshops and top team offsites offered by consulting firms. In fact, Epictions reports typically 10 DT articles a day currently being produced, consumed and naturally circulated around our senior executives.

No doubt you will know of new functions becoming a reality with DT central to their remit, but what exactly does this catchy label represent?

Is Design Thinking a real thing?

Is it different? Can DT be useful in navigating our increasingly volatile world? Are there genuine benefits to adopting DT enterprise-wide?

As an engineer and design thinker (note the lower case) for the best part of the last four decades, this concept is not new. The successful creation of new services and products always relies on the marriage of creative thought processes harnessed to pragmatic objectives to deliver bottom-line success. Sorry if that doesn’t sound as sexy as some of the DT consultants would have you believe.

But wait, there is good news… incorporating DT into industrial age approaches can breathe new life and significant business benefit for not just enterprises and employees, but most importantly customers and shareholders.

So what is this Damn Thing?

A critical element to understanding DT is that, unlike most commonly deployed methods, is not a linear 1-2-3, A-B-C endeavour. It is not a prescription and relies on the ability of organisations and their people to understand, learn, prototype and reinvent simultaneously the processes and customer experiences that deliver success. New services/products must articulate needs of customers (even when potentially the customer doesn’t know them) and move the needle in terms of cost, revenue and service simultaneously (the fabled ‘triple crown’).

So, a significant measure of DT success is winning the triple crown. Anything else that doesn’t convert the creative process into a top and bottom line success is just moving the chairs on the deck of the Titanic. It might look better, give us a different view, but it is still doomed and will ultimately fail to deliver.

To be successful you need to create an organization and individual mindset that understands ever-changing customer needs, expectations and

Is Design Thinking winning the Triple Crown?

fosters an approach of learning, rather than the silo-based, industrial age metrics common to many.

 

I am going to delve deeper in an upcoming article so if you would like to get the pro’s and con’s, the potential pitfalls and the how-to to ensure success join me again soon. If you register your interest here I will ping you the ‘how to’ piece as soon as it is ready.

Ciao for now, Steve.

 

 

NEW Customer Experience Coaches

Increasingly enterprises are understanding the need to align everything they do with delivering Successful Customer Outcomes.
Disney refers to this as “True North” alignment.

As the science of delivering True North develops organizations are upskilling their leaders to mentor all employees, from the lunchroom to the boardroom.

In the vanguard of these new professionals are the trainers, coaches and mentors using proven tried and tested approaches from the world leading CX companies such as Zappos, Amazon, Emirates and Zara.

When you are tasked with delivering business change, whether that is through the Customer Experience or Process Transformation using the latest techniques (rather than outdated industrial age) will guide you to immediate success.
All BPG Coaches and mentors are qualified to implement the CEMMethod customised to the industry and challenges you face and with the objective of aligning everything to delivering Successful Customer Outcomes.

You can review some of the latest folks to become licensed to lead these CX and Process Transformations – link with them below and dig deeper.

http://www.bpgroup.org/licensed-coaches.html

Meet the Coaches & Mentors

Coaches licensed to consult, accredit and mentor.
There are 400+ additional coaches (under NDA) operating globally.
Steve Towers | Lizetter Akker | James Dodkins | Kerry Jackson | Morgan Jones | Chris Wix | Samir Asaf | Lyall Shapiro | Laxman Murugappan | Karen Feld | Fahad Altwijry | Kath Milne | Lucy Paddy | Chris Reeve | Meshan Morar | Cristian Matei | Molly Redenbaugh | Randy DeSpain | Susan Parker | Max Kochar | Wille Kraus | Alexandre Nevski | Veronique Roy |

http://www.bpgroup.org/licensed-coaches.html

Upcoming sessions in Johannesburg, Dubai, Washington DC, Denver, Sydney, London, Lake Como (Italy), Montreal, Brussels – see the latest dates and venues

Developing the CX Leaders of tomorrow

We have got to get more scientific about the Customer Experience.

 

The ACXP™ program is designed to introduce, develop and deploy the leading techniques and approaches that connect Customer Experience with immediate and sustained business impact.

Join us in a city near you and transform your approach to Customer Experience with immediate and tangible results.

Using pragmatic hands-on skills-based approach professionals get access to over 60 discrete techniques developed in the world’s leading CX companies.

CEMMethod™

Wrapped within the progressive and structured CEMMethod™ all levels of the organization are engaged to deliver the promise of CX success through delivering the Triple Crown –lowering costs, growing revenues and enhancing service simultaneously.

If your enterprise is demanding results from CX the four-day ACXM™ will get you in the right place double quick.

A city near you…

Dubai, UAE Dubai Masters ACXM 8-11 April 2018
Sydney, Australia Sydney ACXM 28-31 May 2018
Joburg, South Africa Johannesburg ACXM 18-21 June 2018
Dubai, UAE Dubai ACX Champs 1-4 July 2018
Denver, Colorado Denver ACXM 17-20 Sep 2018
Washington DC Washington DC ACXM 9-12 Oct 2-18
Washington DC Washington DC ACX Champs 15-17 Oct 2018
London, England London ACXM 10-13 Dec 2018
Orlando, Florida Orlando ACXM 28-31 Jan 2019

Learn why…

  • Existing CX measurement systems are fundamentally flawed, subjective and misleading
  • Connecting the dots from the customer experience to business impact is not just necessary, but essential for credibility and ongoing CX investment
  • Upskilling to proven tried and tested techniques and the CEMMethod will guide you to immediate results
  • Building an Outside-In dashboard that links everyone to Successful Customer Outcomes encourages the top team and enterprise-wide support

Recent validations…

Thanks very much for an amazing course! You are a fantastic facilitator and I’m truly blessed to have you share your wisdom with us.
Jenny Simpson, Senior Consultant, Business Improvement, National Australia Bank

I’m writing to endorse BP Groups program. It completely changed the way I think about the customer experience and process. The program provided me with the ability to apply all the learnings immediately after the training. Very effective training with a wealth of knowledge to share. This is a must training for everyone who’s interested in making a process better!
Maria T Ferreira AVP – Client Experience & Process Improvement at Citi

Thanks for your time and the fantastic course, delivered in Auckland recently. Looking forward to attending the Masters in June – will see if I can bring some colleagues!!
Neal Ross, Chief Information Officer at Konica Minolta Business

Brilliant Workshop. The speaker was awesome and gave great guidance on matters I am finding in the workplace.
Cindy-Lee Muller, Planning & Roadmap Manager, MTN (Pty) Ltd

The workshop is highly recommended for anyone who wishes to simplify and expedite processes thereby enhancing customer satisfaction. The speaker is immensely knowledgeable and demonstrates vast experience in the subject.
David Mulovhedzi, DPSA (South Africa)

Strategic Changes

I did the Masters two weeks ago and it completely changed my world.
Since then things are going really fast within our organization. The rest of the guys in our executive team are completely sold on the concept.
I am now taking the rest of the staff through some sessions. We plan to work on and optimize 6-10 key processes in the near future.
We are also: 
• Revamping our organization structure to go to the “customer inclusive” model.
• We are going away this weekend to re-think our business plan (which was based on old thinking)
• We are actively considering getting rid of all our titles and silos in the organization and only having “the business we really are in” on the business cards.
• We are completely changing the KPI model to only focus only on and rewarding for an increase in revenue, cost savings, good service and most of all successful customer outcomes.
• We have appointed a staff member to begin talking to clients and to start understanding and managing their expectations.

To be honest I did not think it would happen that quick.
Nachiket Gole, Chief Information Officer – PowerNET Computer Consultants

…you’ve fundamentally changed the way I think about every process.
And inspired me to try Outside-In (OI) in all walks of life.
The first two levels should be included in educational curriculums (yes, even at the junior levels).
If everyone started applying OI, the world would be… where it should be.
Mahesh Mirchandani, CEO at BhumiTech

 

Going behind the ‘green line’ at Disney

Rockstar.cx (James Dodkins) takes us behind the green line at Disney with Disney EVP Lee Cockerell

Join us to find out more of the Outside-In and Customer Centric approaches and techniques at http://www.bpgroup.org/training.html at a session in New York, Washington DC, Denver, London, Dubai, Johannesburg, Sydney in the next 90 days.
See you all there!

The Shocking Truth about Customer Experience

The single biggest piece of advice I give to senior executives setting out on the Customer Experience journey is to STOP.
Yes seriously, the vast majority of CX efforts are completely misaligned.

Customer Experience  Efforts Misaligned

Don’t get me wrong the intentions are good. Unfortunately, it goes something like this:

  1. Top Team are listening and decide they need to get with this customer centricity thinking.
  2. Senior Management makes noises that the customer is THE thing the business must focus on.
  3. The Executive engage the marketing guys to get with it and start pushing the message.
  4. Functional leaders hear the noise and bluster. They start using the language, whilst thinking this is just more fluff and nonsense. They make the right moves for now but keep their heads down, hoever they know this will go the same way as so many other ‘strategic initiatives’.
  5. Fundamentally functional heads carry on working with the out of date reward system that promotes industrial age thinking and practice.
  6. The Executive see the repeating inertia i.e. results not coming through apathy and indifference and decide their business isn’t really an Amazon.
  7. Top Team then reverts to just getting better at what we are doing, then when someone in ‘our industry’ proves it we will follow.
  8. Functional leaders breathe a sigh of relief and invest even more in industrial age systems and training. The illusion of doing something, in this case, is actually worse than doing nothing.
  9. The businesses failure is noted by customers who move to those who do understand and deliver Customer Experience success.
  10. The company becomes another footnote in the history books. Talked about at business schools and picked apart because of the failure to get the new Outside-In customer-centric mindset.

There is a way to optimize the chances of success by Upskilling, using a proven tried and tested approach, and make sure your folks are capable, aligned and rewarded for Successful Customer Outcomes. Have a look at some of the workshops that might help achieve your Customer Centric Objectives.

We are all leaders in Customer Experience!! That must be true Shep Hyken told us so :)

Three minutes of insight to conjure with…

ROCKSTAR CX LIVE – James Dodkins and Shep Hyken talk about the why’s and how’s of amazing customer experience leadership.

Watch the full ROCKSTAR CX episode here: https://www.facebook.com/JDODKINS/vid…

Get in touch with our rockstar guest Shep Hyken!

Website: www.hyken.com
Twitter: https://twitter.com/Hyken

Facebook: https://www.facebook.com/ShepHykenSpe…
LinkedIn: https://www.linkedin.com/in/shephyken/

ACXM Training Orlando 26th March:
for CX improvement consultancy and training, customer-centric culture transformation, the ultimate rockstar team building experience and rockstar keynote speakers.

Get in touch with James:
Email: james@jamesdodkins.com Twitter: https://twitter.com/jdodkins LinkedIn: https://www.linkedin.com/in/jamesdodk…
Facebook: http://bit.ly/jamesdodkinsfb
CX Discussion Facebook Group: http://bit.ly/fbcxgroup
Website: www.jamesdodkins.com

#cx #custexp #rockstarcx #leadership #live #fblive #jamesdodkins #shephyken

FOUR fundamental questions regarding CX and Outside-In?

Interviewed by Rockstar.cx on the theme of Outside-In.
Here a few 2-3 minute chunks- do feel free to download and share, oh and sign-up for Rockstar.cx cos I know there are some excellent interviews coming up, the most recent with ex Zappos evangelist, Jon Wolske.

 

What and
Who is
Outside-In?
What do
Outside-In
companies do
differently?
Where to start
with Outside-In
How to turn a
Failing
project
Outside-In

If you are more patient than me you can review the full Outside-In interview over at https://www.youtube.com/watch?v=kjQsYFVXAKk

Cheers,

PS. Updated the www.stevetowers.com portal – go have a look…

What is & Who is Outside-In? (interview by James Dodkins)

Two-minute bite-sized chunk provides the answer.

 

Podcast with Roland Naidoo | Live stream – rockstar.cx | Business Awards…

Live broadcast with James Dodkins  Rockstar.cx


This was an interview across the continents
(I am currently in Colorado, James is in England)
https://www.facebook.com/JDODKINS/videos/1425739797553815/

Do get along to the link – James will be hosting CX Rockstars from all over the globe 🙂

Business Leader in South Africa provides his views on Customer Centricity

Roland Naidoo, Senior Executive, Multichoice
Roland Naidoo, Senior Executive, Multichoice

 

Roland Naidoo (ACX Master) is a highly respected senior executive in the global entertainments business. As part of a podcast hosted by Futurology…

https://itunes.apple.com/za/podcast/futurology/id1078860959?mt=2&i=1000397468049

You can reach Roland here to progress the discussion:
https://www.linkedin.com/in/roland-naidoo-b403a029/

Award won by yours truly!

I was deeply honoured by the PEX community at the annual conference in Florida last month and received the Global Community 2018 Award. Needless to say (but I will) this is as much down to you guys and your great transformational work, so I graciously excepted the Award on your behalf. Thank you so much :

See the snapshot here: https://buff.ly/2EEE9Im

Next time we will be reviewing highlights of the upcoming 2018 conferences…