Outside-In. A definition?

“Outside In is a way to focus an organization on doing one thing, achieving one goal and doing it right.

By focusing the organization on this one goal, the unnecessary complexity of all other things that do not contribute to this goal can be eliminated.

Outside Inners know that customers are the key to achieving this goal.”

Steve Towers & David Mottershead

Some organisations may avoid the term Outside-In and use other terms such as ‘customer centricity’ or ‘customer alignment’. But at their heart such approaches fit this definition precisely.

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