Calling wannabe CPP Masters™ in Detroit

Everyone needs to keep pace with the changes happening in and around business these days. Gone are the times when attending a talking heads training course was good enough when the need is to return to work with a proven and tested approach that simply works immediately.

That is what the Certified Process Professional Masters (CPP-Master™) program is all about. With over 100,000 qualified professionals across 118 countries and established across 90% of the fortune 400 companies this training has a great pedigree. Review the detail for the upcoming Detroit session: https://detroit_cppmasters_2019.eventbrite.com

Here’s a nice testimonial:

Recent comments on the CPP Masters program

Review the program detail for the upcoming session: https://detroit_cppmasters_2019.eventbrite.com

or go ahead and buy your tickets here…


Steve Towers
www.stevetowers.com

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Design Thinking – a new dawn for industry?

Google trends tell the story that Design Thinking (DT) tops many executive’s interests in helping deliver progressive services and products in a volatile 2018.

Consultants, Design studios, and so-called business experts have spawned new revenue streams as other management fads, sorry, approaches have declined in popularity.

Just do the math on google with ‘Design Thinking’ harvesting 15.2 million results in 0.4 seconds and the top ten results including training courses, how-to workshops and top team offsites offered by consulting firms. In fact, Epictions reports typically 10 DT articles a day currently being produced, consumed and naturally circulated around our senior executives.

No doubt you will know of new functions becoming a reality with DT central to their remit, but what exactly does this catchy label represent?

Is Design Thinking a real thing?

Is it different? Can DT be useful in navigating our increasingly volatile world? Are there genuine benefits to adopting DT enterprise-wide?

As an engineer and design thinker (note the lower case) for the best part of the last four decades, this concept is not new. The successful creation of new services and products always relies on the marriage of creative thought processes harnessed to pragmatic objectives to deliver bottom-line success. Sorry if that doesn’t sound as sexy as some of the DT consultants would have you believe.

But wait, there is good news… incorporating DT into industrial age approaches can breathe new life and significant business benefit for not just enterprises and employees, but most importantly customers and shareholders.

So what is this Damn Thing?

A critical element to understanding DT is that, unlike most commonly deployed methods, is not a linear 1-2-3, A-B-C endeavour. It is not a prescription and relies on the ability of organisations and their people to understand, learn, prototype and reinvent simultaneously the processes and customer experiences that deliver success. New services/products must articulate needs of customers (even when potentially the customer doesn’t know them) and move the needle in terms of cost, revenue and service simultaneously (the fabled ‘triple crown’).

So, a significant measure of DT success is winning the triple crown. Anything else that doesn’t convert the creative process into a top and bottom line success is just moving the chairs on the deck of the Titanic. It might look better, give us a different view, but it is still doomed and will ultimately fail to deliver.

To be successful you need to create an organization and individual mindset that understands ever-changing customer needs, expectations and

Is Design Thinking winning the Triple Crown?

fosters an approach of learning, rather than the silo-based, industrial age metrics common to many.

 

I am going to delve deeper in an upcoming article so if you would like to get the pro’s and con’s, the potential pitfalls and the how-to to ensure success join me again soon. If you register your interest here I will ping you the ‘how to’ piece as soon as it is ready.

Ciao for now, Steve.

 

 

Download the latest (version 8) CEMMethod and associated resources

BP Groups 22nd annual Survey and new materials exercise underway. Provide your feedback by answering just 7 questions and get access to the very latest materials.

The CEMMethod   has just completed into version 8 and has significantly more hand holding than before. We have incorporated the latest thinking and ‘next’ practice so its bang upto the minute for new and veteran practitioners.

Access the survey here: https://www.surveymonkey.com/s/Z5VZ2QG