Opps, sorry, that is one of the dumbest things you can do. Don’t take my word for it – watch this amusing video with James Dodkins keynoting at the recent Lean Six Sigma conference in Iceland. ‘The Customer Feedback Conspiracy”
Do you want to embrace advanced Customer-Centric thinking and become Outside-In?
👉 Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59
👉 Step #2 – Get The Book: Outside-In The Secret *FREE* https://bit.ly/OI2021now
👉 Step #3 – Connect With The Community: https://linktr.ee/SteveTowers
👉 Step #4 – Keep Pace with Change: Recent Keynote – The Hard Benefits of XM | https://cemnext.com/xmroi2023
👉 Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)
Three excellent mini videos from best selling author and Rockstar.cx founder James Dodkins that really frame current thinking around #CX and its key component the Employee Experience #EX.
With insights from Shep Hyken, Disney and Zappos go grab a coffee and enjoy a 10-minute break and look through the lens of Customer Experience Excellence.
Customer Trust = Employee Pride
Disney EVP, Lee Cockerell
We are all Leaders
CX Guru, Shep Hyken
No Call Centres at Zappos
Zappos CX Leader, John Wolske
You can see this and more over at www.cxobsession.com
What significantly differentiates the top dogs in terms of business results? How can Amazon, Zara, Zappos and Emirates consistently outperform their competitors?
You and I as consumers connect better with those companies who have a focus on delivering Successful Customer Outcomes, however, that doesn’t immediately come about through wishful thinking, re-engineering processes or investing in the latest bright shiny technologies. No, these successful organizations have a different strategy…. And that strategy understands a fundamental truth across every part of the enterprise. Without the employee ‘getting it’ you waste your time banging the drum about improving the Customer Experience and at best you will achieve a Hawthorne effect, where results are fleetingly better then reverting back to sometimes even worse than before.
And so, enter stage left the Employee Experience.
Great, got it! We invest in employee’s emotional well-being and we can then deliver great CX. Wrong again. Emotions are an effect created by the circumstances the employee finds themselves in. Imagine a draconian boss, poor lighting and awful colleagues.
Not too much of a surprise that employees will then have low morale, high absence rates, and short tenures before finding something better. Making them feel better by changing the boss, improving work conditions and encouraging teaminess may produce a short-term fleeting benefit however we are soon back to square one. Why is this?
Amazingly the answer to this catch 22 has been there all along. It is so obvious calling it common sense way understates its importance. The elegant simplicity confuses those who believe we should just improve what we already do, or invest heavily in digital, or run team building motivational workshops.
And this isn’t a secret sauce – three simple steps will get you there…
- Understand what success looks like for the customer
- Create measures of those Needs and Expectations
- Align and Reward employees to deliver those Needs and Expectations – without exception
And as if by magic, morale improves, employees become adept at dealing with any situation (without the need to go ‘upstairs’), customers are delighted and results, measured through costs, service and revenue dramatically improve. Sure, you can go measure the emotional employee impact (we are all happier!) but also remember that is a consequence of doing the right things first. And if you have to measure the employee emotions to tell you things aren’t working you are not understanding your customers well enough.
>> Watch Richard Branson, CEO Virgin Group discuss this topic here.
>> Watch Zappos and Disney SVP’s discuss Employee Experience with James Dodkins. Also, access his new book “Put your customers second” – he is offering three free chapters!
>> Join us at an upcoming training to understand and make your own the approaches that work immediately.
Rockstar.cx (James Dodkins) takes us behind the green line at Disney with Disney EVP Lee Cockerell
Join us to find out more of the Outside-In and Customer Centric approaches and techniques at http://www.bpgroup.org/training.html at a session in New York, Washington DC, Denver, London, Dubai, Johannesburg, Sydney in the next 90 days.
See you all there!
Three minutes of insight to conjure with…
Watch the full ROCKSTAR CX episode here: https://www.facebook.com/JDODKINS/vid…
Get in touch with our rockstar guest Shep Hyken!
ACXM Training Orlando 26th March:
for CX improvement consultancy and training, customer-centric culture transformation, the ultimate rockstar team building experience and rockstar keynote speakers.
Get in touch with James:
Email: firstname.lastname@example.org Twitter: https://twitter.com/jdodkins LinkedIn: https://www.linkedin.com/in/jamesdodk…
CX Discussion Facebook Group: http://bit.ly/fbcxgroup
Interviewed by Rockstar.cx on the theme of Outside-In.
Here a few 2-3 minute chunks- do feel free to download and share, oh and sign-up for Rockstar.cx cos I know there are some excellent interviews coming up, the most recent with ex Zappos evangelist, Jon Wolske.
Where to start
How to turn a
If you are more patient than me you can review the full Outside-In interview over at https://www.youtube.com/watch?v=kjQsYFVXAKk
PS. Updated the www.stevetowers.com portal – go have a look…
Two-minute bite-sized chunk provides the answer.