Customer Experience Management (CEM) definition

Honestly, someone has got a grip on this. How can a definition be so difficult to come by? They are either soft, fluffy and meaningless or, try as they might, nothing to actually do with delivering successful customer outcomes. So there you have it, and here is the definitive definition:

Customer Experience Management (CEM or CXM) is a strategic approach used most commonly as a competitive differentiator. It involves aligning every aspect of an organisation towards the delivery of customer needs and successful outcomes no matter how far removed the customer is perceived to be.
This includes:
          Customer journey – what the customer does, expects and feels.
          Customer Interactions.
          Supporting internal process.
          Associated team and hierarchy structures.
          Performance metrics.
          Digital capabilities.
          Vision, mission & strategy.

Typically companies who engage in Customer Experience Management activities out perform those who do not.

Towers-Dodkins

“We have got to get more scientific about the Customer Experience”

Explore further with us…
www.stevebtowers.com

5 Word of Mouth Impacts on the Customer Experience

Word of Mouth

  • 95% of dissatisfied customers tell others about their bad experience (Dimensional Research)
  • 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. (Ogilvy, Google and TNS)
  • 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (Bright Local)
  • High satisfaction rates result in 2-12 times higher recommendation ratings. (Market Force)
  • One happy customer can equal as many as 9 referrals. (American Express)

Are you with CX yet? Join your fellow professionals in getting more scientific about the Customer Experience.


Join us to learn the Secrets of Apples, Googles, Zara, Zappos and Emirates success

Certified Process Professional Masters Champions (CPP-Master) Program

An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries.
The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown – simultaneously reduce costs, grow revenues and enhance service.
Producing Immediate and sustainable business results across any industry and sector.

Become a qualified CPP-Master and demonstrate your professionalism http://www.bpgroup.org/book-class.html

Icebreaker awesomeness

Join James Dodkins for this quick, effective and fun icebreaker. Easy to do and always creates an enthusiastic buzz as a prelude to any meeting, seminar or training session.

For more join us…


Join us to learn the Secrets of Apples, Googles, Zara, Zappos and Emirates success

Certified Process Professional Masters Champions (CPP-Master) Program

An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries.
The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown – simultaneously reduce costs, grow revenues and enhance service.
Producing Immediate and sustainable business results across any industry and sector.

Become a qualified CPP-Master and demonstrate your professionalism http://www.bpgroup.org/book-class.html

Get Foundations for Customer Centricity with compliments

One from the archives in 2007 before Holacracy became a fashion 😉
Strange to think we didn’t have iphones or even smart phones then.
(That’s my excuse for the vid quality).



If you want a bang up todate version of the latest thinking and practice then we have a special offer – in fact Foundations for Customer Centricity (James Dodkins) is FREE. It is a fun read with terrific testimonials from guys like Seth Godin – get it here: http://bit.ly/cxFoundations




Join us to learn the Secrets of Apples, Googles, Zara, Zappos and Emirates success

Certified Process Professional Masters Champions (CPP-Master) Program

An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries.
The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown – simultaneously reduce costs, grow revenues and enhance service.
Producing Immediate and sustainable business results across any industry and sector.

Become a qualified CPP-Master and demonstrate your professionalism http://www.bpgroup.org/book-class.html

Super Fast track Customer Experience Management – fill in the blank simple

Excitement is mounting at CEM Towers. We are literally hours away from revealing the new breed of ‘fill in the blank simple’ Customer Experience Management projects. 

In the next beta release we will be offering all the existing CPP Masters, so if that is you – await the email in the coming days 🙂

Meanwhile here are some studio shots of the creatives underway…

If you would like to get your feet on the first rung of the ladder drop us a line explaining why to gotta.geton @ cemtowers.com (without the spaces).

See y’all soon
Steve & James

Join us soon at a session in a city near you…

Join us to learn the Secrets of Apples, Googles, Zara, Zappos and Emirates success

Certified Process Professional Masters Champions (CPP-Master) Program

An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries.
The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown – simultaneously reduce costs, grow revenues and enhance service.
Producing Immediate and sustainable business results across any industry and sector.

Become a qualified CPP-Master and demonstrate your professionalism http://www.bpgroup.org/book-class.html


Certified Process Professional Masters deliver in Sydney

The new batch of CPP Masters pushes the Australia registered Certified Process Professionals past the 1,000 mark – congratulations to the guys from Australia, New Zealand, UK, Italy and Chile.

From left to right – Ryan Ashby, Michael Chen, Rebecca Ciavarella, Domenico Pinto, Gabrielle Caputi, Lyall Shapiro,
Lisa Chung, Pauline Knight, Marcelo Correa and Neal Ross.

Join us to learn the Secrets of Apples, Googles, Zara, Zappos and Amazons success

Certified Process Professional Masters
(CPP-Master) Program

An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries.
The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown – simultaneously reduce costs, grow revenues and enhance service.
Producing Immediate and sustainable business results across any industry and sector.

Become a qualified CPP-Master and demonstrate your professionalism http://www.bpgroup.org/book-class.html

6 Tips for Understanding Customer Needs, even when they don’t know themselves (includes video 4 mins)

Get your hands on SCO’s. What are they? How can they help?

Upcoming events with 42 techniques in Customer Experience Management Method
http://www.bpgroup.org/certification-by-city.html

Orlando – London – Denver – Bangalore – Dubai – Brisbane – Sydney – Singapore – Dubai – Amsterdam – Cape Town – in 2014-15


Join with me @stowers

Six steps to winning with the Customer Experience

1. Start by identifying the Moments of Truth (customer interactions)that exist across all of your customer experiences (you can create more specific experience maps later).


2. Make a list of all the Moments of Truth (MOT).For each MOT write a description, method of interaction, and customer expectation.
We use the Diagnostics dashboard to make sure we turn the MOTs into 15 quantifiable and actionable metrics.

There are three ways to collect and collate this information:

  • Workshops of all interested people.
    That includes customers, advisors, employees and management.
  • Recording of actual experiences.
    Yes, record the experiences and evaluate afterwards. We use a video technique that identified Moments of Truth with red flashes, Internal Interactions with blue and decision points as green.
  • Analysis of customer feedback.
    Review the letters, calls and social network commentary and capture the experiences to gain insights and a better understanding.

3. Document the learning and produce a visual illustration(process activity maps).


4. Use the maps to identify areas working well and those that need improvement.Focus on the critical MOTs — those crucial interactions that determine whether the experience you are creating delivers the optimum encounter, expectation and emotion.


5. Build a Action Plan to engineer the ABACUS of the customer experience.
At each stage identify the relevant MOTs that cover off these elements
:

  • Awareness
    When and How does the customer become aware of the process, product or service you offer?
  • Buy-In
    How and Where does the customer ‘get it’ and become an advocate for the experience?
  • Acquisition
    How is the purchase made. Not just a product buy but the actual commitment.
  • Care
    Why should the customer care? How do you ensure the trust and commitment is reciprocal and reinforced?
  • Use
    How does the product, service work. Has it been designed from the customers perspective (Outside-In)? Ease of use goes beyond efficiency and focuses directly on the actual customer experience.
  • Share
    In our always-on world how does Share happen? Is that understood and optimized? Recall the fantastic tale from Canada – Westjet Christmas story[1] with more than 35 million hits on youtube in 3 months. By the way that is more than the population of Canada! That’s good news, but what about capturing the bad news before it becomes a crisis – recall the United Breaks guitar[2] story?


6. Engage the entire organization to undertake the journey to Customer Experience Management.We use the structured CEMMethod™, derived from the work of companies such as Virgin, Disney, Southwest Airlines, Emirate, BMW, Bentley, Zara and many more truly Outside-In enterprises. Whoever and where-ever you are it is directly and immediately useful.

If you are serious about engineering the Customer Experience then let us know (below). We will provide immediate links to videos, resources and an expert community doing this stuff as a way of life.




[1] Westjet Christmas – a terrific example of sharing your values and ethos – http://bit.ly/1habsP2

[2] United Breaks Guitars – how a bad experience turns into a corporate crisis – http://bit.ly/1dmOKaW
 

BPM Resources from the BP Group (updated)

(note: save for ongoing reference)
http://bit.ly/joinbpgroup
 – 12,000+ members networking with ideas
http://www.twitter.com/stowers – Posts several times daily, new approaches, examples and case studies
http://www.twitter.com/jdodkins – items linking into the customer experience
http://www.bpgroup.org/ – Dozens of courses leading to the Certified Process Professional qualification (CPP) all over the globe

http://www.processmiracle.com/ – FREE course featuring the Secret Sauce

http://www.successfulcustomeroutcomes.net350+ articles on Advanced BPM

http://bpcommunity.blogspot.co.uk/ – 200+ articles on process improvement

https://www.youtube.com/user/snoozers69 – Over 60 videos on the theme

http://www.slideshare.net/stowers/ – More than 90 presentations (downloadable)

http://www.oibpm.com/ – for all things and links Outside In

http://www.certifiedprocessprofessional.com/ – Professional qualifications since 1992

http://www.bpgroup.org/their-opinion.html  – Testimonials about us

http://www.processexcellencenetwork.com/contributors/794-steve-towers/
PEXNetwork articles from Steve Towers, CEO at the BP Group
http://www.processexcellencenetwork.com/contributors/4586-james-dodkins/
PEXNetwork articles from James Dodkins, CCO at the BP Group
http://bit.ly/1jTSXWi Videos and case studies – many less than 5 mins for quick consumption 🙂
Enjoy!

PEX Sydney a very good customer experience

My annual visit to present, judge and deliver the PEX CPP Program at this splendid event on Darling Harbour did not disappoint.
See below for my presentation on the theme of raising the bar to win customer gold.

This year an eclectic mix of speakers and subjects kept us enthralled throughout. Chair this year was evergreen Morgan Jones (BOC) who lifted energy levels, provided great entertainment (I noted a few of his cheesy jokes) and most of connected everyone with a mix of insight, professionalism and skill.

Morgan can be rightfully pleased with himself as this year he was the recipient of the Best Improvement Manager of the year Award, and recipient of a very well deserved Most Valuable Contribution to BI in Australasia Award.

Morgan Jones, BOC received not one but two Awards!

It isn’t often we see Morgan speechless however that evening was one of those occasions!

A feature of the event is the cocktail evening which provides opportunities to network and exchange those new war stories. Lisa Ao and Ross Clayton of IQPC did a splendid job as hosts to keep proceedings moving and ensure we all had a great time.

The winner of the Best BI Award was Sven Verbreek Wolthuys – D.E Coffee and Tea. His work across Sara Lee is an inspiration to all.

The presentation I was asked to deliver addressed the theme of new customer expectations. How can we get in front of the song and make sure we control our processes to deliver Successful Customer Outcomes? Enjoy!