6 Ways to Transform Process and the Customer Experience (at the Same Time)

Steve Towers Keynotes

Where do I start?

I was keynoting a conference in Europe recently, and senior executives in the room were getting the rationale behind moving Outside-In. However, there seemed to be two perplexed groups in the place.

One was what a refer to as the ‘traditional process guys’, and the other ‘the customer is first people’, and interestingly they both asked the same question “Where do we start?”

My honest and most direct answer is “You do not have a choice. You have got to start where you are and go from there!” OK, I get what you’re thinking, how could they take that away and begin to transform their organizations?

So, I walked them through TWO distinctly different ways to navigate to Outside-In working and practice, depending on your mindset, enterprise history and maturity. For the two categories of customer in the room, the NEEDS are the same, just the way they navigate to achieving them is different.

What are the Results?

From a results perspective, both approaches focus on winning the triple crown, that is Improving Service, Growing Revenues and Reducing Complexity (and hence lowering costs).

ApproachProcess EngineeringCustomer First
FocusProcess is the starting pointStarts with Customer Needs
ScopeReengineering the ProcessesAligning everything to Customer Needs
IntentionBuild out from Process to Department to Division to EnterpriseArticulate Successful Customer Outcomes and Remove the complexity of things that do not contribute to it
BenefitsLocal wins building to business-wide transformationImmediate delivery against Triple Crown benefits
Executive Buy-inSlow burn, however when they see the benefits and ‘get it’ the support is significantStarts at the strategic level so influences everything the organization does
RecommendationIf your remit is just ‘improving processes’ this approach will get you their steadily, however, the challenges facing traditional business are seismic so is there time? So, make immediate gains but push hard for more quickly.By demonstrating the value of ‘customer first’ in terms of the triple crown the enterprise can align quickly and effectively. Importantly avoid the ‘soft and fluffy’ sentiments expressed by many in the customer experience world.

How can I Implement?

Back in 2006 the BPG launched the CEMMethod™ and built out an approach, using the 50+ techniques based on global next practice from companies like Virgin, Zara, BMW, Zappos, Apple and Emirates. Since then more than 3,000 companies in 116 countries have become accredited and certified to transform their processes and organizations.

Now in version 11, the choice you make in deployment is based on your ambition and remit within the enterprise.
If you are a leader needing to embrace the digital customer ‘Customer First’ leaps out as the main option. Alternatively, if you are in a traditional process-based business (lean, six sigma, BPM etc.) the more conservative ‘process engineering’ approach may be preferred.

You can access the following resources that will help you make an informed choice:

CEMMethod™ – review its potency and pedigree:
www.cemmethod.com

Outside-In The Secret of 21st century companies (free access): http://bit.ly/StevesOIBook

The Accredited Customer Experience Program 2018-19: https://www.bpgroup.org/acxp1819.html

The Certified Process Professional Program: https://www.bpgroup.org/certifiedprocessprofessional.html

I look forward to guiding you to transformation when you are ready!

This week a large part of the BP Group team and leaders are in Florida for the annual PEX conference.

There is still time to register: www.pexweek.com and also sign-up for the
Certifed Process Professional Levels 1 and 2 program!
This is the place to network, learn and explore all that is process from the leading organizations, practitioners and Guru’s.
As the week unfolds we’ll be bringing you highlights and snippets. 
Hopefully see you there, all the Best

Steve

Recommended Upcoming Conferences for the 2012 diary

BPGROUP CONFERENCE IN ASSOCIATION WITH IQPC – PEX 2012 USA
Lake Buena Vista, Florida, USA – January 16-19, 2012: http://bit.ly/PEX2012
PROCESS EXCELLENCE WEEK – PEX 2012 SOUTH AFRICA
Achieving the ‘Triple Crown’ – increasing revenue, improving the customer experience and reducing costs
Cape Town, South Africa – February 20-24, 2012: http://bit.ly/SouthAfricaProcessExcellence

CUSTOMER CENTRICITY AND PROCESS ORIENTATION with Marcus Evans
Kuala Lumpur, Malaysia – March 19-21, 2012 : http://bit.ly/BPMandCustomerCentricity

BPM SUMMIT 2012 – IT WEB ANNUAL CONFERENCE
Johannesburg, South Africa – April 17-18 : http://bit.ly/SouthAfricaBPM

BPGROUP CONFERENCE IN ASSOCIATION WITH IQPC – PEX 2012 Europe

London, England – April 23-27, 2012 : http://bit.ly/PEX2012_London 

Learn more about business process management – and get certified!

If you’re like most other professionals, the economic downturn has you looking critically at business processes. Want to learn more about that?

In mid-June we are conducting the Business Process Professional course – via the BP Groups Certified Process Professional programme.

Developed over ten years and with more than 7,000 Certified Professionals since 2005 it features the latest case studies, best practices and a complete method for implementing advanced BPM as featured recently on radio and TV.

The course is very well regarded by attendees and takes place in central London. You can get more information here.

Gulf States Embrace Certified Process Professional training

The Middle East has enthusiastically embraced the presence of BP Group partner on the ground, Dr. Fahad Altwaijry and EBTRAC (altwaijry@bpgroup.org) and there are several projects underway with consultancy and training around Advanced BPM and the Customer Expectation Management Method. Here’s a report.. {more}

Certified Process Management – Two Days with Steve

“Exceptional and life transforming. This training should be on every corporate agenda”CIO Pharmaceutical, Florida

London, September 15-16, 2008.
Let me know you saw it here – quote ‘successful outcomes’ and you’ll get a 20% Discount!