🌎 A common theme in our change-oriented world is an increasing focus on the Customer. 🔎
Review the BEST CX books based on Sales, Ranking and Reviews.
This list is impartial and not influenced by pushing software, promoting a particular product or bigging up any one author.
If you have any comments, suggestions or corrections, feel free to email me.
- Invent and Wander: The Collected Writings of Jeff Bezos
by Walter Isaacson and Jeff Bezos:
This is a collection of Jeff Bezos’ letters to shareholders over the years. It provides insights into how Amazon became one of the most successful companies in the world by focusing on customer experience.
The shareholder letters cover topics such as innovation, risk-taking, and long-term thinking. It also includes Bezos’ thoughts on artificial intelligence, space exploration, and climate change.
- The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway:
This book explores the business models of four of the most successful companies in the world: Amazon, Apple, Facebook, and Google. It argues that these companies have become so dominant because they have mastered the art of customer experience.
Scott provides us with insights into how these companies operate and what makes them so successful. It also explores these companies’ impact on society and what the future might hold for them.
- Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh:
This is a memoir by Tony Hsieh, the former CEO of Zappos. It provides insights into how he built one of the world’s most successful online shoe retailers by focusing on customer experience.
The memoir covers topics such as company culture, employee happiness, and customer service. It also includes Hsieh’s thoughts on entrepreneurship and what it takes to build a successful business.
- This is Marketing: You Can’t Be Seen Until You Learn to See
by Seth Godin:
This is a guide to modern marketing. It argues that marketing is not about advertising or selling products but about creating valuable connections with customers.
Seth provides insights into building a brand that people love and creating products that people need to buy. ‘This is Marketing’ explores technology’s impact on marketing and marketers’ future.
- The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business
by Blake Morgan:
Morgan Blake provides insights into how companies can create a customer-centric culture that will help them succeed in the future.
It covers topics such as customer experience design, data analytics, and employee engagement. The book also includes case studies from companies such as Starbucks, Airbnb, and Uber successfully implementing customer-centric strategies.
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