Is Your Call Centre killing Great Customer Experiences? (Part 2 of 3)

Contact center metrics may be crippling you

Part Two. In Part One we reviewed how poor metrics drive bad behaviours. Lets dig deeper with a typical scenario…

And if you think this experience is unusual grab a coffee and google ‘poor customer experiences’.

Leadership Delusion

The leadership team can talk until they are blue in the face about customer centricity but if they insist on metrics designed for running factories everyone suffers. Here’s another typical conversation:

In all three instances the customer did not achieve a Successful Outcome.
In fact there is now more effort required by the customer, and also more cost and time to be incurred for the organisation if the customer does follow through. If the customer doesn’t bother that is more potential revenue lost.

So how does this organisation look to the browsing customer?
Pretty awful to say the least.

We know why this is so. Organisations like this are focused on measuring Outputs, rather than measures of Successful Customer Outcomes. If it is so obvious why is it so many persist in this Failure-Demand cycle?

Because they are measuring the wrong things.
And guess what? Yes, they will have automated those measurements and put them on fancy management dashboards so everyone can feel happy. Except the customer of course. But what does that matter?

In Part Three – a big reveal. A couple of techniques that will help shape Successful Customer Outcomes brought to you from companies like Amazon, Zara, Zappos and Emirates.

Now, please remember if you pay people to do dumb stuff they will get really smart at it.

Join our upcoming Coaching and Accreditation sessions online, LIVE & Interactive

Do you want to embrace advanced Customer-Centric thinking and become Outside-In?

https://lnkd.in/djWxB8m

πŸ‘‰ Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59

πŸ‘‰ Step #2 – Get The Book: Outside-In The Secret *FREE* Β https://bit.ly/OI2021now

πŸ‘‰ Step #3 – Connect With The Community: https://linktr.ee/SteveTowers

πŸ‘‰ Step #4 – Keep Pace with Change: Recent Keynote – The Hard Benefits of XM |Β https://cemnext.com/xmroi2023

πŸ‘‰ Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)

Qualifications in Customer Experience 2021 πŸ₯‰

CX Qualification in 2021 – review here βœ…

A summary with links…

Download the PDF version: https://www.dropbox.com/s/cjmzivamdln711y/GlobalCX_courses_2021.pdf?dl=0

Beginner classes… (scroll down for Advanced classes)

Name of CourseAccredited Customer Experience Specialist (ACXS)Accredited Customer Experience Professional (ACXP)
Course OutlineA new customer experience training and certification program designed specifically for customer experience professionals who need powerfully simple and immediately impactful tools, techniques, frameworks and mindsets that when applied will radically improve the experience that their company delivers to their customers, gaining a lasting advantage in their industry. Now available online, on demand, on your terms. Modular covers the themes of Customer Categorisation, Reframing from Inside-out (Industrial Age) to Outside-In (Customer Age), Includes Successful Customer Outcomes and developing the CX justification and frameworks for Success.
Duration3 Days2 Days
Presentation TypeVideo on DemandInroom or Live Online, Open or Inhouse
Accredited or NotYesYes
Date of Exam (All)No Exam – Practical Exercise based reviewed by Coach * 
Link to Access course detailshttps://bit.ly/ACXS2021https://bit.ly/ACXMaster
   
Year inaugrated20182015
Delivery (all programs)Direct with the BP Group and Global Partner network (124 countries with 40+ partners)

Advanced Classes (scroll to the top to see beginner classes)

Name of CourseAccredited Customer Experience Master (ACXM)Accredited Customer Experience Champion (ACXC)
Course OutlineBuilds on the ACXP to include modules  reviewing CX Innovation, CX ROI and Winning the Triple Crown, CX Lifecycle – The ABACUS Framework ,  The Customer Performance Landscape, CX Maturity, CX Dashboard – Connecting the Dots – from the front line to the board room, CX Attitude, Behaviour and Culture, Developing tomorrows enterprise – Teams & Structures and the CX Launch Pad – Where to Start and North Star Alignment with the CX Management Office (includes digitization)Builds on the ACXM and covers the themes of Enterprise CX Transformation through the lens of CX Strategy (what is Next Practice, what models are proven and successful, and how CX delivery is fundamentally different) Leadership looks at the practical approaches developed in winning organisations and distills Best Practices. Finally we cover CX Execution. How to scale from singular experiences and processes to a complete ecosystem
Duration4 days (includes ACXP)3 days
Presentation TypeInroom or Live Online, Open or InhouseInroom or Live Online, Open or Inhouse
Accredited or NotYesYes
Date of Exam (All)  
Link to Access course detailshttps://bit.ly/ACXMasterhttps://bit.ly/ACXC2021
   
Year inaugrated20152016

Download the PDF version: https://www.dropbox.com/s/cjmzivamdln711y/GlobalCX_courses_2021.pdf?dl=0

Recent Testimonials

Thank you for your great work and knowledge that you so openly share #thankyou #acxmπŸ™πŸ½ Kamani Naidoo, South Africa

Thank you Steve Towers for an awesome week of masterful learning.
Can’t wait to attend your next class! Victoria Weaver, United States

Wow!!! Thank you so much for all the foundation that you have laid for this great achievement at different levels of my career life. I will forever be grateful for your contributions in this regard! Stay Blessed!!!
Mashaba Mulaudzi, South Africa

Let me take this opportunity to thank Mr Steve. Your teachings are timeless and they stick perfectly and forever in our minds. We shall never forget you wherever we find ourselves on this planet. Thank you so much, Steve πŸ™
Benignus Otmar, Tanzania

Thanks Steve for such an excellent program, the dedicated manner you use to share with us your wonderful knowledge and wisdom in CX, and time to response all our questions! God bless you, thanks a lot!
Yanese Angeles, Dominican Republic

Thanks again Steve. Not only have you been a fantastic mentor to me but you have taught me how to mentor others. Thanks for being so supportive and getting me through. Chandan Chhabra, Delhi, India

Another fantastic learning, personal and professional development experience with you! Lyall Shapiro, Australia

Do you want to embrace advanced Customer-Centric thinking and become Outside-In?

https://lnkd.in/djWxB8m

πŸ‘‰ Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59

πŸ‘‰ Step #2 – Get The Book: Outside-In The Secret *FREE* Β https://bit.ly/OI2021now

πŸ‘‰ Step #3 – Connect With The Community: https://linktr.ee/SteveTowers

πŸ‘‰ Step #4 – Keep Pace with Change: Recent Keynote – The Hard Benefits of XM |Β https://cemnext.com/xmroi2023

πŸ‘‰ Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)

Accredited Customer Experience program

This is the State of Play and Offerings in South Africa. Next week we will feature the United States, then Europe, Australia, India and the Rest of the World.

South Africa Accredited Customer Experience program
or download the PDF from: https://www.dropbox.com/s/msb9rysdaf5cmg9/SouthAfricaACXofferings.pdf?dl=0

Link navigation:

ACX Specialist: www.acxsonline.com
ACX Professional & ACX Master: https://experienceprofessional.com/acxmasterinvitation
ACX Champion: https://experienceprofessional.com/acxchampion
ACX Mentor: https://experienceprofessional.com/cxmentor

____________________________________________

Do you want to embrace advanced Customer-Centric thinking and become Outside-In?

https://lnkd.in/djWxB8m

πŸ‘‰ Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59

πŸ‘‰ Step #2 – Get The Book: Outside-In The Secret *FREE* Β https://bit.ly/OI2021now

πŸ‘‰ Step #3 – Connect With The Community: https://linktr.ee/SteveTowers

πŸ‘‰ Step #4 – Keep Pace with Change: Recent Keynote – The Hard Benefits of XM |Β https://cemnext.com/xmroi2023

πŸ‘‰ Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)

Blog | https://bit.ly/CXO2021

BPG Website | https://bit.ly/BPG2021

Steve Towers WebΒ  |Β  https://bit.ly/SBT2021

Twitter | https://bit.ly/SteveTowersTwitter

YouTube | https://bit.ly/ST_Youtube

Did you see this Fast Company Article on Innovation?

Hey …did you know that Illumina, was able toΒ bring the price of their technology down from $300,000 per genome to $1,000?Β 

How did they do that?Β 

What Innovation ‘secrets’ guided their work?

Check the Article here:
https://www.fastcompany.com/90568249/calling-all-entrepreneurs-its-time-to-build-an-innovation-engine-for-the-virtual-era

So what does that mean for you?

Well, you can either:
1) OPTION 1Β – CARRY ON WITH THE SAME-OLD-SAME-OLD APPROACHES
2) OPTION 2Β – JUMP ONTO A SHORT FREE WEBCLASS
The Six Step Innovation Approach (6Si)

…in fact, you canΒ Adopt the 6Si ApproachΒ immediately personally or in Your Teams now and get immediate results!

Get started now:https://tiptopinfluencers.com/cxinnovation
To Your Success!
Steve Towers
Professional WebclassStartsDuration
Accredited CX Master
(ACXM)
16th Nov4 days @
5 hours per day
Certified Process Professional Coach
(CPP-Coach)
3rd Nov4 weeks @
3 hours per week
Certified Process Professional Champion (CPPC)9th Nov3 days @
5 hours per day
Certified Outside In Master
(COIM)
17th Nov7 weeks @
3 hours per week
Certified Process Professional
(CPP)
23rd Nov2 days @
5 hours per day
Certified Process Professional Master
(CPPM)
23rd Nov4 days @
5 hours per day
Accredited CX Champion
(ACXC)
1st Dec3 days @
5 hours per day
Certified Outside In Champion
(COIC)
8th Dec3 weeks @
3 hours per week

The Crazy Secret of the Worlds Top Five…

Hey Hey!

I just wanted to reach out, so you don’t miss out on this limited time offer on my new book Outside-In The Secret of the 21st c. leading companies.

You might be thinking, what is Outside-In?

To sum it up, β€˜Outside-In The Secret’ reveals the fundamental difference between the top-performing companies and the failing also-rans. It is a massive shift in perspective that revolutionizes work forever.

The insights shared are based on my work and research with companies like BMW, Emirates, Zara, Zappos, and Amazon over the last two decades.

But hey, don’t just hear it from me…

So, I have codified the learning and the β€˜Secret’ approaches, tips, tricks, and hacks to make them accessible to all. Initially published in 2010 and it is now wholly updated as Edition 10!

My colleague and BP Group co-founder says this…

Why You Should Read Outside-In The Secret

You may be wondering why you should invest your precious time reading this book. With all the pressures of the current business climate, why will this investment be worthwhile?

I’d like you for a moment to think of β€˜high jumping.’ This is a sport that has been pursued actively from the Ancient Greeks in the original Olympics to modern times. And for nearly 3,000 years, people jumped using similar techniques. Then an innovator, Dick Fosbery, thought of a new approach that was incredibly simple and yet at the same time delivered β€˜breakthrough performance’ levels enabling him to win the gold medal in the 1968 Olympic high jump bar. He leaped over the bar backward, overturning thousands of years of β€˜best practice.’

So I would like you to give yourself permission to consider that you, too, can achieve β€˜breakthrough performance’ in your own business endeavors. In this book, β€˜Outside-In,’ Steve Towers will introduce you to some remarkable concepts that at first seem simple and obvious, and yet when applied, will allow you to win the gold medal in your own field of business.

John Corr, Director, Alix Partners, London, England.

And Guess What? Do you want something special?

It is FREE for a short period of time…

This is what you need to do RIGHT NOW to get your copy:

http://bit.ly/OI2021now

First β€” go to this website and let him know where to ship it to (you’ll have to pay a tiny shipping fee):

http://bit.ly/OI2021now

Second β€” you should probably post on FB, tweet, and let EVERYONE else you know about it ASAP (because this cool book promo will be over soon…).

http://bit.ly/OI2021now

This book will be sold retail in 2021 at $30, but you can get it FREE now.

Just go here to see what you need to do next:

http://bit.ly/OI2021now

But you MUST get your copy of this book now. The last time I made an offer like this, I ran out of books within a week ….

So go get your copy now:

http://bit.ly/OI2021now

To Your Success!

P.S. β€” this book is the real deal. James Dodkins said that it’s: β€œthe map that will allow you to turn your specialized knowledge, talents, and abilities coupled with this new perspective into a way of working that transforms you and your company! This is one of the shortcuts of the New Stellar Performers.” β€” and TODAY, you can get it for free, right here:

http://bit.ly/OI2021now

My previous book, Dare! Became an Amazon Number 1 Best Seller in February 2020. This book Outside-In The Secret will also be… get your FREE copy here:
http://bit.ly/OI2021now



Innovation Masterclass in 13 minutes… seriously!

The CEMMethod Six Step Innovation (6Si) approach is sure to win hearts and minds of those needing to Innovate in organizations suffering Covid Shock.

If you like I let me know – I have a couple of neat bonuses in the swing.

Professional WebclassStartsDuration
Accredited CX Master
(ACXM)
16th Nov4 days @
5 hours per day
Certified Process Professional Coach
(CPP-Coach)
3rd Nov4 weeks @
3 hours per week
Certified Process Professional Champion (CPPC)9th Nov3 days @
5 hours per day
Certified Outside In Master
(COIM)
17th Nov7 weeks @
3 hours per week
Certified Process Professional
(CPP)
23rd Nov2 days @
5 hours per day
Certified Process Professional Master
(CPPM)
23rd Nov4 days @
5 hours per day
Accredited CX Champion
(ACXC)
1st Dec3 days @
5 hours per day
Certified Outside In Champion
(COIC)
8th Dec3 weeks @
3 hours per week

The 5 Secret Steps to Process Masterdom

Do you ever have that sneaky feeling that we can get so much more out of our business processes? Are you Struggling to get support from the organization for your change? Are you curious about what are the best proven techniques (that go way beyond Lean and Six Sigma)?

If so you are in the right place!

THE USE OF THE RIGHT APPROACHES WILL REDUCE COSTS BY AT LEAST 30% (and at the same time significantly improve customer satisfaction!) – 100% Guaranteed

Steve Towers

This FOUR day 5 Hours per day program shows you how using the REAL LIFE work you are doing! Come get upskilled and take back IMMEDIATE improvements that realise tangible benefits from the get-go.

Review the Preview here: https://experienceprofessional.com/cppm_preview

Here are just some of the recent testimonials:

Let me take this opportunity to thank Mr Steve. Your teachings are timeless and they stick perfectly and forever in our minds. We shall never forget you wherever we find ourselves on this planet. Thank you so much, Steve πŸ™

Benignus Otmar, Tanzania


Thank you, the experience was enlightening, empowering, educating, encouraging and engaging.

Natasha Doren, South Africa

Thank you, Steve, I have never enjoyed anything more than the CX course, The weight of knowledge I gained and the enlightenment that I got is indescribable.

Reem Elsadig, Sudan


Thanks Steve for such an excellent program, the dedicated manner you use to share with us your wonderful knowledge and wisdom in CX, and time to response all our questions! God bless you, thanks a lot!

Yanese Angeles, Dominican Republic

You started me out on this journey my friend. Thanks for letting me live out my passion!

Molly Redenbaugh, Iowa, United States


Thank you! It’s been an amazing journey and you have been a great mentor.It was an honor taking your class, I am now a confident CPP MasterπŸ™πŸΎ

Masele Masudi Msita, Tanzania

Thank you Steve for high-quality wonderful Master. I thought the course was brilliant.Thank you for everything.

Join our upcoming Coaching and Accreditation sessions online, LIVE & Interactive

Professional WebclassStartsDuration
Accredited CX Master
(ACXM)
16th Nov4 days @
5 hours per day
Certified Process Professional Coach
(CPP-Coach)
3rd Nov4 weeks @
3 hours per week
Certified Process Professional Champion (CPPC)9th Nov3 days @
5 hours per day
Certified Outside In Master
(COIM)
17th Nov7 weeks @
3 hours per week
Certified Process Professional
(CPP)
23rd Nov2 days @
5 hours per day
Certified Process Professional Master
(CPPM)
23rd Nov4 days @
5 hours per day
Accredited CX Champion
(ACXC)
1st Dec3 days @
5 hours per day
Certified Outside In Champion
(COIC)
8th Dec3 weeks @
3 hours per week


2021 Recommended Blogging Utility – you will love this!

This last 12 months I have experimented with a marvellous little utility that boosts your social postings and articles. Watch the demo at the link below and you will be smitten too. https://lttr.ai/UPph

To give you some idea of its impact (and some cracking links) these were my results in the last 4 weeks.

TOP PERFORMING CAMPAIGNS
Your top 5 campaigns generated 89% of your total clicks last month.

Uncovering the Secrets of the Top Influencers
http://feedproxy.google.com/~r/CxObsession/~3/PAxm4qu_7xs/
645 clicks recorded last month

What does Google know about you?
http://feedproxy.google.com/~r/CxObsession/~3/S0PslFLderc/
236 clicks recorded last month

TipTop Influencers
http://feedproxy.google.com/~r/CxObsession/~3/bSeZIZ-b7rc/
221 clicks recorded last month

CX POWER Hour webinar
http://feedproxy.google.com/~r/CxObsession/~3/F9VdMfwUsX8/
181 clicks recorded last month

The Ten Commandments of Customer Experience
http://feedproxy.google.com/~r/CxObsession/~3/5Tbjywe6qv4/
143 clicks recorded last month

Join our upcoming Coaching and Accreditation sessions online, LIVE & Interactive

Professional WebclassStartsDuration
Accredited CX Master
(ACXM)
16th Nov4 days @
5 hours per day
Certified Process Professional Coach
(CPP-Coach)
3rd Nov4 weeks @
3 hours per week
Certified Process Professional Champion (CPPC)9th Nov3 days @
5 hours per day
Certified Outside In Master
(COIM)
17th Nov7 weeks @
3 hours per week
Certified Process Professional
(CPP)
23rd Nov2 days @
5 hours per day
Certified Process Professional Master
(CPPM)
23rd Nov4 days @
5 hours per day
Accredited CX Champion
(ACXC)
1st Dec3 days @
5 hours per day
Certified Outside In Champion
(COIC)
8th Dec3 weeks @
3 hours per week


Customer Experience Quote Book

The Customer Experience Quote Book: 365 Customer Experience Quotes by the World's Top CX & Business LeadersThe Customer Experience Quote Book: 365 Customer Experience Quotes by the World’s Top CX & Business Leaders by James Dodkins
My rating: 5 of 5 stars

Really clear quotes chosen by someone who knows his stuff. They are to the point and include folks you sometimes wouldn’t expect to see in a book like this. And they are nice in this format at one per day. Read and enjoy. Recommended.

View all my reviews


The One Template To Rule Them All?!

Simple things can be very very effective and that is certainly the case with this ‘go-to’ template. Based on the Next Practice of some of the worlds leading companies completing this could change the way you think and do business forever.

It is my first interaction with Top Teams and Leaders and I use it as my first conversation with anyone who says they are tasked with helping transform their organisations (and themselves sometimes!)

You can get this template and watch the overview 1 minute video at:
https://experienceprofessional.com/northstar

Is it the One Template to Rule Them All? You tell me πŸ˜‰

This neat 30 second video might just give you a clue as to its origins…

Finding Your North Star

Do you want to embrace advanced Customer-Centric thinking and become Outside-In?

https://lnkd.in/djWxB8m

πŸ‘‰ Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59

πŸ‘‰ Step #2 – Get The Book: Outside-In The Secret *FREE* Β https://bit.ly/OI2021now

πŸ‘‰ Step #3 – Connect With The Community: https://linktr.ee/SteveTowers

πŸ‘‰ Step #4 – Keep Pace with Change: Recent Keynote – The Hard Benefits of XM |Β https://cemnext.com/xmroi2023

πŸ‘‰ Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)