Results-Oriented Communications are Now Emerging.

Results-Oriented Communications Are Now Emerging

Jim Sinur says
“It is becoming painfully evident that traditional communication channels are just not making the grade in these days of group innovation and fast-moving change.


Organizations are dealing with communication challenges that are accelerating in today’s demanding world.

If you have ever had to manage, influence, guide, or participate in or with groups of various people inside or outside your organization, you know how severe communication issues can be.

These issues can only be solved by communications focused on results while all participating can be moving towards results in synchronization. The shift from messages only to include pertinent data tracked to results is the best way to find the straightest line to desired outcomes….” continue at … https://www.linkedin.com/posts/jimsinur_results-oriented-communications-are-now-emerging-activity-6820707535306276864-cYXQ


Do you want to embrace advanced Customer Centric thinking and become Outside-In?

How You Can become ‘Outside-In’… https://bit.ly/WhyOutsideIn

Start here and follow these simple steps:

Step #1 – Get The Book: Outside-In The Secret *FREE* https://bit.ly/OI2021now

Step #2 – Get the Software (FREE):

Parallel | http://bit.ly/Parallel2021

Step #3 – Connect With The Community:

https://linktr.ee/SteveTowers

Step #4 – Keep Pace with Change:

Recent Interview | http://bit.ly/STInnovation

Step #5 – New Article – Customer Obsession:

LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN

And for now, review this:

Your definition of Customer Experience is/may be wrong (3-minute video) http://bit.ly/CXDefined

Do you have the Right Obsessions?

In one minute you have the distilled strategy from the man who has created an empire with a very simple philosophy.

The Richest Guy on the Planet tells us how to do it

We live, eat and breathe this stuff. Come and learn how to do it for you and your organization. We can’t promise you will become another Jeff but you will change to healthier Obsessions!

Join our upcoming Coaching and Accreditation sessions online, LIVE & Interactive

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8th Sep3 days @ 5 hours per day
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22nd Sep3 days @ 5 hours per day
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(COIM)
8th Sep7 weeks @ 3 hours per week

Customer Obsession v. Customer Focused

Jeff Bezos encourages us to become Customer Obsessed (see video snippet) however Netflix’s journey to CX Obsession is less well known.

Here is an extract from a great article (link below):

From Gibson Biddle, former VP at Netflix and CPO at Chegg
In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” He explained, “Leaders like Steve Jobs have a sense of style and what customers seek, but I don’t. We need consumer science to get there.”

Gibson Biddle, Former VP at Netflix

Reed’s aspiration was that the Netflix team would discover what delights customers through the scientific process. Forming hypotheses through existing data, qualitative, and surveys, and then A/B testing these ideas to see what works. His vision was that product leaders at Netflix would develop remarkable consumer insight, fueled by results and learning from thousands of experiments.

During my time at Netflix, and later at my next startup, Chegg, I learned to move from customer focus to customer obsession. In doing so embraced Reed’s notion of consumer science. Here’s how I think about the transition:


The full article here is great testimony to moving away from the soft and fluffy version of Customer Experience.
Let’s get more scientific about Customer Experience.

Contact Gibson here.

Is your Customer Experience initiative working for you?
CX Obsessed or just playing at it?
Upskill you or your team find out more to learn how others have become successful with a Customer Obsession strategy


Do you want to embrace advanced Customer Centric thinking and become Outside-In?

How You Can become ‘Outside-In’… https://bit.ly/WhyOutsideIn

Start here and follow these simple steps:

Step #1 – Get The Book: Outside-In The Secret *FREE* https://bit.ly/OI2021now

Step #2 – Get the Software (FREE):

Parallel | http://bit.ly/Parallel2021

Step #3 – Connect With The Community:

https://linktr.ee/SteveTowers

Step #4 – Keep Pace with Change:

Recent Interview | http://bit.ly/STInnovation

Step #5 – New Article – Customer Obsession:

LinkedIn (3 minute read) | https://lnkd.in/dHeCJhN

And for now, review this:

Your definition of Customer Experience is/may be wrong (3-minute video) http://bit.ly/CXDefined