Customer Obsessed - CX Obsession - for Process & Experience Professionals

Results-Oriented Communications are Now Emerging.

Results-Oriented Communications Are Now Emerging

Jim Sinur says
“It is becoming painfully evident that traditional communication channels are just not making the grade in these days of group innovation and fast-moving change.

Organizations are dealing with communication challenges that are accelerating in today’s demanding world.

If you have ever had to manage, influence, guide, or participate in or with groups of various people inside or outside your organization, you know how severe communication issues can be.

These issues can only be solved by communications focused on results while all participating can be moving towards results in synchronization. The shift from messages only to include pertinent data tracked to results is the best way to find the straightest line to desired outcomes….” continue at … https://www.linkedin.com/posts/jimsinur_results-oriented-communications-are-now-emerging-activity-6820707535306276864-cYXQ

Do you want to embrace advanced Customer-Centric thinking and become Outside-In?

https://lnkd.in/djWxB8m

👉 Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59

👉 Step #2 – Get The Book: Outside-In The Secret *FREE* https://bit.ly/OI2021now

👉 Step #3 – Connect With The Community: https://linktr.ee/SteveTowers

👉 Step #4 – Keep Pace with Change: Recent Keynote – The Hard Benefits of XM | https://cemnext.com/xmroi2023

👉 Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)

Do you have the Right Obsessions?

In one minute you have the distilled strategy from the man who has created an empire with a very simple philosophy.

The Richest Guy on the Planet tells us how to do it

We live, eat and breathe this stuff. Come and learn how to do it for you and your organization. We can’t promise you will become another Jeff but you will change to healthier Obsessions!

Join our upcoming Coaching and Accreditation sessions online, LIVE & Interactive

Certified Process Professional Master (CPPM)	10^th Aug	4 days @ 5 hours per day
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Accredited CX Champion (ACXC)	8^th Sep	3 days @ 5 hours per day
Certified Process Professional Champion (CPPC)	22^nd Sep	3 days @ 5 hours per day
Certified Outside In Master (COIM)	8^th Sep	7 weeks @ 3 hours per week

Customer Obsession v. Customer Focused

Jeff Bezos encourages us to become Customer Obsessed (see video snippet) however Netflix’s journey to CX Obsession is less well known.

Here is an extract from a great article (link below):

From Gibson Biddle, former VP at Netflix and CPO at Chegg
In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” He explained, “Leaders like Steve Jobs have a sense of style and what customers seek, but I don’t. We need consumer science to get there.”

Reed’s aspiration was that the Netflix team would discover what delights customers through the scientific process. Forming hypotheses through existing data, qualitative, and surveys, and then A/B testing these ideas to see what works. His vision was that product leaders at Netflix would develop remarkable consumer insight, fueled by results and learning from thousands of experiments.

During my time at Netflix, and later at my next startup, Chegg, I learned to move from customer focus to customer obsession. In doing so embraced Reed’s notion of consumer science. Here’s how I think about the transition:

The full article here is great testimony to moving away from the soft and fluffy version of Customer Experience.
Let’s get more scientific about Customer Experience.

Contact Gibson here.

Is your Customer Experience initiative working for you?
CX Obsessed or just playing at it?
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