Ultimately the way you do business is determined by business processes, the technology that supports the processes and the skills of your people in delivering successful customer outcomes (sco’s). If the pictures you create do not reflect the achievement and contribution towards the sco you wlll fail also.
So we need to better model reality. Warts and all. We should see the process for what is – a customer experience and understand it accordingly. That then reveals a treasure trove of possibilities for improvement, innovation and future success. Ironically the modeling purists observe this type of mapping looks very messy, and you know they are right. 





