When Steve Jobs kicked off the Customer Experience (CX) movement in 1997 (video here), he crystallized the idea of understanding customer NEEDS before doing anything else.
At the same time, another CX genius, Jeff Bezos, was three years into creating the most profitable company on the planet and precisely understood the working backwards imperative.
There is this Need (even though customers donโt know it yet), and I can create the desire and meet that Need now. The rest is history. Watch the 2-minute video here.
Do you want to embrace advanced Customer-Centric thinking and become Outside-In?
๐ Step #1 – Review the upskilling options to become an ACX Professional & ACX Master: https://lnkd.in/dANgYX59
๐ Step #2ย โ Get The Book: Outside-In The Secret *FREE* ย https://bit.ly/OI2021now
๐ Step #3 โ Connect With The Community: https://linktr.ee/SteveTowers
๐ Step #4 โ Keep Pace with Change: Recent Keynote – The Hard Benefits of XM |ย https://cemnext.com/xmroi2023
๐ Step #5 – Review the Testimonials Accredited Customer Experience Professional – BPG (bpgroup.org)