Process mapping – Journey maps?

Process Mapping or Customer Journey Maps? Two sides of the same coin.
The perspectives we share become our reality so we had better make sure the pictures we make convey the truth.

We must move beyond the left-to-right, top to bottom legacy of the industrial age and map the future.

  • Customer Journey Mapping is a subset of Customer Journey Management, which is part of the broader Customer Experience Management.

    Within the CEMMethod, we define Customer Journey Management as:
    The discipline and practice of recognizing the ideal approach to connecting with customers at every phase of their journey to guarantee that they keep progressing through their experience to achieve a Successful Customer Outcome.

That way, we win customer approval, deliver corporate success and keep our people happy.

Certified Process Professional Masters (CPP-Master) Program
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An internationally recognised program with proven track record delivered by been there and done it coaches more than 130 times, in 52 cities with delegates from 105 countries.
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Become a qualified CPP-Master and demonstrate your professionalism.