Are you doing dumb stuff really well?

At Zappos (Las Vegas), CEO Tony Hsieh says  “our belief is that if you get the culture right, most of the other stuff — like great customer service, or building a great long-term brand, or passionate employees and customers — will happen naturally on its own.”

The leading global corporations understand that the usual strategy mission stuff is not cutting it. 

You have to reach further, understand what the real customer needs are and then align everything you do to meeting those needs. 
Fundamentally this comes down to the Rewards system. If you are rewarding people for doing dumb stuff then don’t be surprised if they get really smart at doing that stuff really well.

Join me in Las Vegas this month and we will review….. Workshop link

Or, if you can’t make the US then skip to our free online course: