We shouldn’t keep looking back at the past to define the possibilities for the future.

When great change happens new thinking is required.

When we all thought the earth was flat we didn’t build big ships (why we didn’t need them and could fallen off the ends of the world – who would have been so dumb to do that?).


Here we are again, mass customization, customer promiscuity, choice and high expectations. The Age of the digital consumer. Dee Hock, founder of VISA, says it is the biggest thing to happen since Renaissance Europe (about 500 years ago!)


Does your organization meet these new challenges with fresh thinking, or they simply extrapolating the (redundant) past.