Process is just another name for the work we do.

You have to like those folks who do not understand this. Everything that takes place in the

organization is part of a process. Marketing, Strategy, IT it is all the same thing. 

Knowing this is fundamental to an organizations success.

Linking everything we do though to the Successful Customer Outcome is all that we should be doing. If it doesnโ€™t contribute to the Successful Customer Outcome then stop doing it.

How can you share this insight with your colleagues?

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