An Idiots guide to Outside In?

Back in 2010 when I was writing the book, Outside In (click here) we determined a couple of fundamentals as leaders of the Customer Process One Council:

  1. Outside-In is a philosophy and method of managing an organization by understanding and delivering Successful Customer Outcomes.
  2. Outside-In Process optimizes value-delivery to customers. By fusing customer-driven process with customer-centric strategies, O-I creates successful customer outcomes (SCOs) – the foundation for achieving sustainable growth and profitability in an increasingly buyer-driven marketplace.

Of course everything evolves 🙂

We have the annual updater webinar soon (click here) and this year there are more than 50 specific advances to the techniques and tools, derived from organizations across all sectors. The webinar is interactive and limited in attendance so if you wish to join move swiftly.

You may wish to remind yourself of some of the fundamentals that underpin Outside In thinking and practice. If so review these 2-5 minute vids:


PS. Prefer in class attendance either open or inhouse? Review
There are eight levels including Certified Process Practitioner, Professional, Master, Advanced Master & Champion.