Gaining Customer Insight

(Whether they are the primary customer who pays your salary or the one in the department next door!)
  1. Identify the Issue/Opportunity and determine the Process to Review. 
  2. Decide who is the Customer.
  3. Understand the Customers current expectations.
  4. Clarify the customers view of what is a successful outcome.
  5. Identify what it is the process currently does that impacts customer success (negatives and postives).
  6. Develop SMART Successful Customer Outcome Statements of Intent.