Pleasing Customers all the time?

This is a follow-up to ‘How to really annoy Americans’. You can join the extensive discussion to the original article at http://bit.ly/DdCLW

Let’s turn our attention instead to making people happy and for that we need a candidate organisation who know precisely how to create and manage call centres and the resulting activities. This is also derived from ARG’s research and provides useful pointers to all of us who need to intereact with customers via the phone.

Every telephone operator at Cabela’s speaks English, and a customer never speaks to a machine. “Every single call is answered by a live person,” Ron Spath, VP Customer Relations, states “We don’t have any interactive voice recorders and there are no menu’s. The feedback from our customers is very clear about how they appreciate not having to waste a lot of time to someone who speaks broken English. We realise that outsourcing these calls to india costs less but we think it is a good investment to pay more in order to save customers time.”

To cap it Cabela’s, the worlds largest outdoor retailer, even prints its telephone number on the front and every page of its website. Just imagine that, a company who actaully want to talk and learn from their customers.

This positive Outside-In approach pays on the bottom line and has seen Cabela grow to being the world leader in its market in just 50 years. You can read the story at http://bit.ly/xHYzL

So is it that hard to do. Actually let people talk to people that really understand?

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