Is imitation the most sincere form of flattery?

Mahmoud Elsisi, CPP Master at Red Crescent, wins this months ‘spot of imitation’ with an article published by McKinsey. 

And you know we are so proud when someone outlines the approach, so have a look at and tell us what you think..

Mastering digital marketing – McKinsey’s David Edelman shares his thoughts

McKinsey are pushing out their interpretation of Outside-In.

Pretty much on point there is still however a legacy thought or two in there; on the other hand we know the senior executive team listen to these guys so get ahead of the game with this 10 minute video.