Moments of Truth and dumb assed hotels

Watch this entertaining expose of everthing wrong with international hotels frequented by fellow Road Warriors. Of course I am sure your business isn’t as half as dumb as some like the hotel trade? Or is it?

(let’s acknowldge a great spot by Samir Asaf CPP Master)

Great illustraton of Outside-In thinking and practice.

Jeff Bezos provides his viewpoint..

.”I would hope people would say that Amazon is earth’s most customer-centric company, and that we work backwards from customers. Many companies sort of look at what their skills are and they work forward from their skills. They say this is what we’re good at, and this is what we’ll do. It’s a very different approach from saying here is what our customers need, and we will learn whatever skills we need.”

That really describes the dfference between inside-out thnking (examine your capabilities and figure out how to optimise them) to Outside-In – figure out the Customer needs and align everthing to deliver the Successful Customer Outcome.
http://bit.ly/AmazonOutsideIn