Let’s talk Successsful Customer Outcomes (SCO) then…

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How do Disney weave their magic?

The recent article ‘The World of Magic’ resulted in a series of questions around ‘what is the SCO?¨. Well as it is so often said it isn’t rocket science. In fact it has to be one of the simplest concepts available in business today – and yet so often missed. It is often so simple it is elegant, so let’s review what Disneys SCO might just be…

Most of us have been there. A car full of screaming kids eager to start their Disney vacation however trouble is you’ve driven six hours (or flown ten) and frankly the last thing you want to do is fight the car lot. Much better find that quiet hotel room and bar and chill until tomorrow? Not so. This is the kids vacation and they’re going to squeeze every minute out of the long awaited trip to the Magic Kingdom. So what say Disney in this situation? Do they leave you to fight the crowds, get incredibly irritated and leave you with a pile of now prickly family? Well no – they have been there too after all and it is real easy to see it from the customers point of view. {more}

Successful Customer Outcomes (SCO’s) and the world of magic

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For many of us talking and acting the SCO way has become second nature.That means if you are eating and breathing the alignment of your processes towards SCO’s then progressively the original focus begins to shift and in fact we refine and sharpen our ability both to meet and subsequently exceed customer expectations. That’s precisely what is happening in the magic kingdom [more]

Building the BPM Balanced Scorecard

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This conference in Arlington, VA reviewed the most upto date thinking and practice with BPM, Scorecards and Strategy Maps. Features a FedEx mini casestudy.

Put on Your Running Shoes – the launch of the Nipple?

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Achieving Successful Customer Outcomes (SCO’s) is not just an internal exercise. Powerful SCO’s may be created through partnerships with otherwise completely different industries. Look at your services and products through the customers eyes and powerful market winning solutions emerge. Such is the tie up between Nike and Apple recently. A combination of products – the Apple [more]

How low flying airlines can reach a new service altitude

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Reach a New Service Altitude
In recent times I have talked about Successful Customer Outcomes (SCOs), those things that we should seek out on behalf of our customers to ensure we deliver and exceed their expectations. If we align our organizations to SCOs (rather than industrial age silos) we become slicker, more agile, and indeed more [more]

The Importance Of Professional Certification

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by Anand Subramanian at The New World of Work blog:

“Certification has found its way into almost every industry for a reason: It helps advance the profession.”

From Anands article:

“A person’s achievement of Professional Certification documents his / her expertise and recognizes his / her personal commitment to their professional development. Additionally, the respective Professional Association / Society provides a strong collective entity through which individuals are rewarded financially and professionally.” {more}

Mastering the SCO Mindset – Part 2

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The second generation of “Mastering the SCO Mindset” share many things in common with those mentioned in our first article. They are all believers in their cause, they know how to communicate those beliefs in such a way as to inspire others and they are great leaders. The difference is that the second generation did [more]

Mastering the SCO Mindset

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Our earlier articles around Successful Customer Outcomes and Next Practice talked about the importance of understanding what customers want, aligning the organization to these objectives, and delivering consistently. Here we want to concentrate on another element, one that is at least as important because it is one of the key enablers for making the changes [more]

Three Steps to Heaven

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Successful Customer Outcomes – Three Steps to Heaven? Take the Lift Just the other day I was standing in the lobby of a hotel waiting for the elavator to arrive. I had plenty of thinking time while I waited, and I was reminded of a great recent example of customer-focused innovation. I don’t know whether your [more]