Customer Experience. Two dirty words.


Do you feel, as a customer, like a nuisance to be endured?
You are the disruption to a good days sleep in so many inside-out companies. The fact you pay their salaries is accepted under sufferance and they do the level best to avoid directly dealing with you, locking you into automated lines with interminable messages about how important service is.
 These clumsy organizations even go to conferences now for advice on how to avoid dealing with customers; how to market to them in the automated lines and worst of all how to get you repeating your calls over and over. Feels wrong? Yes it should. 
Our research suggest the answer is simple for progressive companies.
Just answer the phone and talk with your customer.